Donatella Versace to design new H&M collection

On 17 November, H&M will start selling an “affordable Versace collection” designed by Donatella Versace. A second collection will be available starting from next January. The Swedish fashion chain is trying the big guns to stop the falling consumer spendings.

 

A typical Versace collection

The collection will use “lots of colours, prints and leather”, said la Donatella, “so the designs will be typical Versace”. Margareta van den Bosch, creative advisor at H&M, said that “Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant”.


Donatella Versace joins an impressive list of designers who worked with H&M in the last few years, including also Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo and  Lanvin.

 

Disappointing half-year results


H&M will need the new collection to save their year, as their half-year results suffer from high cotton prices and low consumer spendings. While the turnover rose only 2% to 27.6 billion Swedish crowns (3 billion euro), earnings for the March-May period have gone down 18% to 4.3 billion crowns (471 million euro) - “challenging market conditions”, according to the Swedish powerhouse.

On 17 November, H&M will start selling an “affordable Versace collection” designed by Donatella Versace. A second collection will be available starting from next January. The Swedish fashion chain is trying the big guns to stop the falling consumer spendings.

 

A typical Versace collection

The collection will use “lots of colours, prints and leather”, said la Donatella, “so the designs will be typical Versace”. Margareta van den Bosch, creative advisor at H&M, said that “Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant”.


Donatella Versace joins an impressive list of designers who worked with H&M in the last few years, including also Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo and  Lanvin.

 

Disappointing half-year results


H&M will need the new collection to save their year, as their half-year results suffer from high cotton prices and low consumer spendings. While the turnover rose only 2% to 27.6 billion Swedish crowns (3 billion euro), earnings for the March-May period have gone down 18% to 4.3 billion crowns (471 million euro) - “challenging market conditions”, according to the Swedish powerhouse.

Questions or comments? Please feel free to contact the editors


Italian gelato is European market leader

11/08/2017

Italian cuisine is revered all across the globe, with people often thinking of pizza and pasta. However, Italians also have an ironclad reputation when it comes to ice cream. This is also reflected in sales, because Italians are the European market leader.

Oprah Winfrey and Kraft Heinz join forces

10/08/2017

American tv star Oprah Winfrey has joined forces with Kraft Heinz to develop a range of “healthy and nutritious soups and side dishes”. The range, currently only available in the United States, should help Kraft Heinz generate turnover growth once more.

Ahold Delhaize continues to struggle in Belgium

09/08/2017

Belgian-Dutch supermarket group Ahold Delhaize has had a very good second quarter, with the company thinking last year's merger could result in lower costs than previously anticipated. On the other hand, Belgium's performance is still weak.

Sainsbury’s wants to cut 1,000 jobs

07/08/2017

Sainsbury’s, the second largest supermarket chain in the United Kingdom, is allegedly planning to cut 1,000 office jobs in order to save up to 500 million pounds (550 million euro).

Higher Kraft Heinz profit despite lower turnover

04/08/2017

Food company Kraft Heinz’ second quarter like-for-like turnover dropped slightly, but the American company did manage to seriously enhance its profitability.

Max Koeune becomes new McCain CEO

03/08/2017

Max Koeune will become potato processing company McCain Foods’ new CEO. The Canadian family business revealed the news after its current CEO, Belgian Dirk Van de Put, moved to the world’s largest snack manufacturer, Mondelez.

Back to top