Donatella Versace to design new H&M collection | RetailDetail

Donatella Versace to design new H&M collection

On 17 November, H&M will start selling an “affordable Versace collection” designed by Donatella Versace. A second collection will be available starting from next January. The Swedish fashion chain is trying the big guns to stop the falling consumer spendings.

 

A typical Versace collection

The collection will use “lots of colours, prints and leather”, said la Donatella, “so the designs will be typical Versace”. Margareta van den Bosch, creative advisor at H&M, said that “Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant”.


Donatella Versace joins an impressive list of designers who worked with H&M in the last few years, including also Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo and  Lanvin.

 

Disappointing half-year results


H&M will need the new collection to save their year, as their half-year results suffer from high cotton prices and low consumer spendings. While the turnover rose only 2% to 27.6 billion Swedish crowns (3 billion euro), earnings for the March-May period have gone down 18% to 4.3 billion crowns (471 million euro) - “challenging market conditions”, according to the Swedish powerhouse.

On 17 November, H&M will start selling an “affordable Versace collection” designed by Donatella Versace. A second collection will be available starting from next January. The Swedish fashion chain is trying the big guns to stop the falling consumer spendings.

 

A typical Versace collection

The collection will use “lots of colours, prints and leather”, said la Donatella, “so the designs will be typical Versace”. Margareta van den Bosch, creative advisor at H&M, said that “Versace is one of the most important brands of recent times, and their collection for H&M will be glamorous and flamboyant”.


Donatella Versace joins an impressive list of designers who worked with H&M in the last few years, including also Karl Lagerfeld, Stella McCartney, Comme des Garçons, Jimmy Choo and  Lanvin.

 

Disappointing half-year results


H&M will need the new collection to save their year, as their half-year results suffer from high cotton prices and low consumer spendings. While the turnover rose only 2% to 27.6 billion Swedish crowns (3 billion euro), earnings for the March-May period have gone down 18% to 4.3 billion crowns (471 million euro) - “challenging market conditions”, according to the Swedish powerhouse.

Questions or comments? Please feel free to contact the editors


Carrefour Belgium launches personal shoppers with 90 minutes delivery

19/07/2018

In the intense struggle for the customers' favour, Carrefour Belgium has presented a new service - featuring personal shoppers, delivery within 90 minutes and an app that can be expanded into a market place.

Cultured meat in stores by 2021?

18/07/2018

Commercialization of laboratory cultured meat is coming closer. Pioneer Mosa Meat has raised 7.5 million euros for the construction of a factory that will bring an affordable product to the market within three years.

Aldi commits to renewable energy

17/07/2018

Aldi Nord has published an ambitious international climate policy: the retailer wants to reduce greenhouse gas emissions by 40% by 2021 and reveals some compelling figures in its second sustainability report.

Discounters' major opportunities for growth in Western Europe

16/07/2018

Despite the multitude of stores in most European markets, discounters plan to open up to ten million square metres of store surface in five years' time. Even in so-called saturated markets they still see a lot of chances for growth, LZ Retailytics says.

Contamination bites huge chunks of Greenyard's value

16/07/2018

Vegetable producer Greenyard is under attack after a listeria contamination in its Hungarian factory. The company says to have taken all necessary measures, but the share price plummets.

Starbucks dumps plastic straws worldwide

12/07/2018

American coffee company Starbucks will ban plastic straws in their stores starting from 2020. A small step for coffee enthusiasts, but a big step for the environment, as the coffee giant uses about a billion straws every year.