Will Maxeda sell Brico and Plan-it? | RetailDetail

Will Maxeda sell Brico and Plan-it?

Will Maxeda sell Brico and Plan-it?

Maxeda is considering selling off its shopping chains. The company that owns Praxis, Brico, Plan-it and Formido wants to appoint JP Morgan and Citi to consider "all of its strategic options".

Strategic review

The goal of the research is to map out the possibilities each chain has in the future, which "may result in a sale", according to the company. The strategic review should be finalized by the end of the year.


Maxeda was unable to give additional information: "This review serves to expand our horizon. Currently, Maxeda owns 4 DIY chains. It may be possible that every store is sold, but we have not made any solid plans and the company would like to keep all options on the table", Claire Verhagen, spokesperson for Maxeda, told RetailDetail.


It is not an entirely unexpected move, as the DIY market has been suffering these past few years since consumers have been quite careful with their expenses. Online players like bol.com have also threatened the chains, as these online players have started cutting into their turnover in what is already a difficult market.

Questions or comments? Please feel free to contact the editors

Belgian paint web shop Deverfwebshop.be expands into France


An expansion into Wallonia and France beckons for Belgian paint web shop deverfwebshop.be and its new counterpart boutiquepeinture.fr. Moreover, the company is looking for a new financial partner to help with this move.

Hornbach exceeds four billion euro turnover


German DIY chain Hornbach’s turnover surpassed 4 billion euro in the past fiscal year. The overall turnover growth was 5.1%: the Dutch market achieved double-digit growth, but the German home market stagnated.

Kingfisher spearheading the circular economy


Kingfisher has been one of the front runners in transforming its business into a more circular business. The focus? Smarter consumption and get 'more from less'.

Les Mousquetaires acquires Bricorama


The French Bureau of Competition has approved franchise group Les Mousquetaires' acquisition of DIY chain Bricorama. The deal will catapult Les Mousquetaires into the third position in the French DIY industry.

Intergamma's dispute with Bricorama persists


Intergamma’s issues with CRH’s shares still have not been resolved and it seems the dispute with French shareholder Bricorama has now boiled over. The latter even wants the Chamber of Commerce to intervene.

Bricorama does not want to sell Gamma


French DIY company Bricorama will not sell Gamma’s Belgian and Dutch stores. There was a longstanding rumour to that nature, but the company has now refuted those claims.