French group Mr. Bricolage will be collaborating with Ceramica Italia to open stores in Colombia, although Mr. Bricolage will not be committing financially to the new stores.
Deal with Ceramica Italia
Mr. Bricolage has signed a franchise contract with Ceramica Italia, a company with more than 25 years of experience in Colombia. Mr. Bricolage will be contributing its knowhow, specifically regarding concepts, services and technical assistance.
Three large players currently control the Colombian market, among which two Chilean companies. Mr. Bricolage and Ceramica Italia are now hoping to break through the ranks of these dominant parties.
Mr. Bricolage's third quarter turnover grew 4 % to 145.5 million euro, but still the French group had to accept a 1.3 % drop over the first 9 months of 2013, with a total turnover of 422.4 million euro. Especially its Eastern European turnover disappointed, dropping 5.4 %.
(Translated by Gary Peeters)