Belgian Bricoalliance is building a DIY network throughout Europe: its latest member, the Italian chain Self, lifts the number of member chains to nine and the total turnover over two billion euro.
'Ambition and strategy'
The Italian chain has 29 stores in the North of Italy, which contribute to a yearly turnover of just under 200 million euro. Self was formed in 1984 as the result of the modernisation of a 19th century timber chain. Bricoalliance welcomes Self as “a very ambitious company with a specific but successful strategy”.
Self is the second chain to join Bricoalliance in 2012, after Byggmax from Sweden earlier this month. Last year, Estonian Bauhof, Russian Metrika and Turkish Tekzen also joined the group, which also consists of Belgian Hubo, Spanish BricoKing, Dutch Multimate and Polish Nomi.