An expansion into Wallonia and France beckons for Belgian paint web shop deverfwebshop.be and its new counterpart boutiquepeinture.fr. Moreover, the company is looking for a new financial partner to help with this move.
New French web shop
The company from Stekene (East-Flanders) claims to be the biggest paint web shop in Belgium and now wants to emulate that succes with a dedicated web shop for the French-speaking markets of Wallonia and France itself. "It's our ambition to keep growing. We're familiar with the Flemish market now, so we are turning our attention to the French-speaking customer now. We want to provide them too with quality paints and accessories", CEO Pieter De Witte told local news website Made In Oost-Vlaanderen.
The web shop hopes to achieve better results in France than it does in the Netherlands: "Our efforts in the Netherlands have not been rewarded so far, unfortunately. We still have a long way to go", says De Witte. To help realise that growth, deverfwebshop.be is now looking for a financial partner with experience in e-commerce. "Currently we are developing these ideas, and we hope to finish this process in a couple of months' time".