Zalando launches beauty product sales | RetailDetail

Zalando launches beauty product sales

Zalando launches beauty product sales
Zalando

Zalando launched its beauty product range in Germany today, which it announced in October. Markets outside of Germany will follow later.

 

4,000 beauty products

Zalando sells more than 4,000 bueautu products from more than 150 brands, but it will also open a physical concept store in Berlin in June. The company will also organise workshops at that concept store.

 

In order to introduce the online customer to its web shop’s products, Zalando will send samples as well. This way, it hopes to avoid returns, because customers were not familiar with the scent they bought, according to Emerce.

 

CEO Rubin Ritter said that the move towards cosmetics is a natural step for Zalando and that customers demand was there for quite some time. “It is allowing us to complement our current assortment and strengthen our position as a one-stop destination for fashion and lifestyle”, Zalando said.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

France wants e-commerce tax

21/06/2018

If the French government get their way, the Hexagon will soon introduce a tax on e-commerce. Products would become 1 to 2 % more expensive, depending on the distance of the last delivery.

Flotation Home24 latest success for Rocket Internet

18/06/2018

German investment group Rocket Internet has brought yet another one of its ventures to the stock exchange. Following Zalando, HelloFresh and Delivery Hero, it was online furniture store Home24's turn to raise investments for growth acceleration this way.

Online supermarket Wink.be throws in the towel

18/06/2018

The Belgian Louis Delhaize Group has decided to terminate its online supermarket Wink.be. The company was started in 2013, but never even came near reaching the break-even point.

LVMH's Bernard Arnault invests in refurbished phones

14/06/2018

BackMarket, a French start-up that wants to be a marketplace for refurbished smart phones, tablets and laptops, has secured a 41 million euro investment. The most famous new investor is Bernard Arnault, CEO of luxury group LVMH.

Karstadt aims to reinvent department stores in Berlin

12/06/2018

German department store chain Karstadt is to open two stores in Berlin, that aim to reinvent themselves as a "networked marketplace". It will be the first new Karstadt department stores in the German capital for thirty years.

Coolblue closes hundreds of web shops

11/06/2018

Dutch e-commerce group Coolblue has terminated hundreds of its web shops, instead preferring one central web shop at coolblue.be/nl. This may be the precursor to an international expansion, the company says.