Unilever buys South American Quala's care division | RetailDetail

Unilever buys South American Quala's care division

Unilever buys South American Quala's care division

Unilever acquired South American company Quala’s care product range to its own portfolio. Similarly to Unilever, Quala has food brands, which will become its new focus.

Strenghten South American position

Thanks to this purchase, for an undisclosed fee, Unilever now owns Fortident (tooth care), Bio-Expert (hair care) and Savital/Savilé (hair and skin care), brands to generated a 360 million euro turnover last year. They are almost exclusively available in South and Central America.

 

Unilever’s South American position, especially in Mexico, Colombia and Ecuador, has improved a lot thanks to Quala. Savital/Savilé is Combia’s largest hair care brand, while Fortident is Colombia and Ecuador’s second largest mouth care brand.

 

“The acquisition of Quala’s personal care and homecare business reinforces Unilever’s commitment to our long-term model of compounding growth and sustainable value creation. The active management of the portfolio through bolt-on acquisitions such as this one, and the sustained investment in our existing brands, will help us deliver continued growth ahead of our markets”, CEO Paul Polman said.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Belgians walk away from Hema acquisition

06/06/2018

Belgian investment fund Core Equity will not take over the Dutch Hema group after all, as an agreement with franchisers about e-commerce could not be reached.

Australian cult brand Aesop opens in Belgium

04/06/2018

Aesop, an Australian beauty brand, is to open a first store in the Belgian fashion capital Antwerp. It would be the first own store for the chain in the Benelux. 

Qatar takes control of chocolate company Galler

29/05/2018

Qatar’s royal family acquired most of founder Jean Galler’s shares in his own chocolate company. In the long run, it will obtain all shares.

Multinationals fail their healthy food claims

24/05/2018

Food multinationals are not doing enough to make their products more healthy, according to Access to Nutrition Foundation. NestléUnilever and Danone are top of the class.

Action owner 3i wants to keep chain after all

22/05/2018

Investor 3i wants to keep a hold of Action after all. Even though the owner made it seem like it was looking for a buyer, 3i now denies it.

Carrefour forced to shut down hundreds of Dia stores

22/05/2018

Carrefour has not found a buyer for hundreds of its former Dia stores in France yet. That may force nearly 230 stores to shut down.