Trekpleister director will become Kruidvat Belgium and France CEO

Trekpleister director will become Kruidvat Belgium and France CEO
Foto: JPstock /

A.S. Watson, the holding that owns Kruidvat, ICI PARIS XL and Trekpleister, appointed Roland van den Berg as Trekpleister’s general manager. He will succeed Bert Verhoef, who will move to Kruidvat Belgium and France.


Roland van den Berg will lead Trekpleister

Van den Berg started working as the e-commerce director for Benelux last year, a position he will still fulfill, but he will now also work for the Trekpleister drugstore chain. “Trekpleister has turned into a real local drugstore chain with 190 stores. Customers are always front and center in our stores and our skilled employees make the difference”, the new CEO said. 


“In order to serve our customers in the right way, at the right time and through the right channels, we will fully focus on a omnichannel approach, where our online and offline channels support each other. Now that Trekpleister has become part of my job, I can create a valuable contribution, both to help growth the online and offline Trekpleister channels.”


Johan Boeijenga, Kruidvat Belgium’s CEO, will leave A.S. Watson on 1 March and Bert Verhoef will succeed him. His position at the head of Kruidvat Belgium means he was also responsible for Kruidvat France, which is why A.S. Watson was now forced to find a successor in Bert Verhoef.


The A.S. Watson Group has more than 14,000 stores in 24 markets and that means it is the largest international drugstore chain in Asia and Europe. The group has thirteen retail brands worldwide and is a part of the mega conglomerate CK Hutchinson Holdings Limited, located in Hong Kong.