Estée Lauder doubles Victoria Beckham product range

Estée Lauder doubles Victoria Beckham product range

Things are going very smoothly for Estée Lauder and Victoria Beckham. Their first two “limited collections” sold out instantly and that is why the former Spice Girl will create a third collection.

From 14 to 28 items

The very first temporary collection, called Victoria Beckham x Estée Lauder, launched in September 2016 and sold out very quickly. In the spring of 2017, a second collection also performed spectacularly. Those two success stories made it very likely a third collection would show up. Estée Lauder now confirmed that this third collection will launch in September, according to Fashion Network.

 

The cosmetics giant and fashion icon have big plans for this new collection: it will have twice the products (28 instead of 14) and its availability will also skyrocket, from 450 to 1,2000 perfume stores. Those numbers also have their impact on production, which will now triple.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Unilever will cut jobs at Belgian retail sales team

22/01/2018

Unilever Belgium will restructure its team of store representatives and cut eleven jobs. The company confirmed that to RetailDetail.

Colruyt family buys online pharmacy Newpharma

19/12/2017

The Belgian Colruyt family has become online pharmacy Newpharma’s majority shareholder. Newpharma is a Belgian online pharmacy active in both Belgium and France. 

Zalando ventures into make-up with physical store

18/10/2017

Fashion web shop Zalando is to start selling beauty products in Germany and in order to better present those products, it will open a physical beauty store in Berlin. Last quarter, Zalando came close to a 30 % turnover growth.

Dollar Shave Club ready for Europe

10/10/2017

The Dollar Shave Club will arrive on European shores next year. The razor blade subscription service, owned by Unilever, has long since been a success in the United States.

Unilever interested in Estée Lauder

25/08/2017

Increasing rumours say that cosmetics company Estée Lauder may be up for sale and that there are a number of interested parties, including L’Oréal and Unilever.

Sephora launches smaller store formula

24/07/2017

Cosmetics manufacturer Sephora launched a smaller store formula in the United States. Up until now, it had focused on large stores, but has now turned its attention to smaller stores.

Back to top