Estée Lauder doubles Victoria Beckham product range

Estée Lauder doubles Victoria Beckham product range

Estée Lauder doubles Victoria Beckham product range

Things are going very smoothly for Estée Lauder and Victoria Beckham. Their first two “limited collections” sold out instantly and that is why the former Spice Girl will create a third collection.

From 14 to 28 items

The very first temporary collection, called Victoria Beckham x Estée Lauder, launched in September 2016 and sold out very quickly. In the spring of 2017, a second collection also performed spectacularly. Those two success stories made it very likely a third collection would show up. Estée Lauder now confirmed that this third collection will launch in September, according to Fashion Network.


The cosmetics giant and fashion icon have big plans for this new collection: it will have twice the products (28 instead of 14) and its availability will also skyrocket, from 450 to 1,2000 perfume stores. Those numbers also have their impact on production, which will now triple.

Questions or comments? Please feel free to contact the editors

Gerelateerde items

Australian cult brand Aesop opens in Belgium


Aesop, an Australian beauty brand, is to open a first store in the Belgian fashion capital Antwerp. It would be the first own store for the chain in the Benelux. 

Henkel stays steady in difficult market conditions


Despite negative exchange rates and logistical issues in the United States, Henkel still sees positive signs in the first quarter. Its glue division outperformed the laundry and beauty divisions.

P&G wants 100 % recyclable packaging by 2030


Procter & Gamble has announced new sustainability targets for 2030, as it has already – for the largest part – reached its 2020 targets. One of its goals is to make sure that all packaging is recyclable or reusable.

Zalando launches beauty product sales


Zalando launched its beauty product range in Germany today, which it announced in October. Markets outside of Germany will follow later.

CK Hutchison owner steps down


Li Ka-shing, CK Hutchinson’s owner and CEO, will step aside mid-May. The 89-year old will then pass on the baton to his eldest son, Victor Li, who will then take control of chains like Kruidvat and ICI Paris XL.

Europe wants global ban on animal testing for cosmetics


Several Members of the European Parliament say the current European ban on animal testing for cosmetic purposes needs to be extended to a global one.