Things are going very smoothly for Estée Lauder and Victoria Beckham. Their first two “limited collections” sold out instantly and that is why the former Spice Girl will create a third collection.
From 14 to 28 items
The very first temporary collection, called Victoria Beckham x Estée Lauder, launched in September 2016 and sold out very quickly. In the spring of 2017, a second collection also performed spectacularly. Those two success stories made it very likely a third collection would show up. Estée Lauder now confirmed that this third collection will launch in September, according to Fashion Network.
The cosmetics giant and fashion icon have big plans for this new collection: it will have twice the products (28 instead of 14) and its availability will also skyrocket, from 450 to 1,2000 perfume stores. Those numbers also have their impact on production, which will now triple.