Store chain The Body Shop launched a new eCommerce platform, better suited to mobile devices. The goal is generate 20 % of its turnover from online channels within the next few years.
60 percent on mobile devices
The reason why Body Shop chose a responsive platform is because 52 % of its online visits come from smartphones and another 11 % from tablets. Its online sales also grew 19 % in 2016, twice as fast as the year before.
Its new platform launched in eleven countries, including the United States, the United Kingdom, Canada, France and Germany. Another twenty countries will follow sometime this year.
Not only is the new platform a web shop, customers can also schedule in-store consultations. The Body Shop also wants to use its website to make its customers more aware about its campaigns, like the Bio-Bridges project, which is the company’s attempt to protect 75 million square meters of rainforest by 2020.