Coca cola opens futuristic bar at Champs-Élysées | RetailDetail

Coca cola opens futuristic bar at Champs-Élysées

Coca Cola is celebrating its 125th birthday in hundreds of different ways, but from a retail point of view, one is really catching the eye. On the prestigious Champs-Élyseés, possibly the most famous avenue in the world, the beverage icon opens a bar/restaurant that is completely dedicated to Coca Cola.

 

La Bulle is a "pop-up bar" that will only be open until the end of June, but until then visitors can enjoy the novelties that French designers W&Cie have developed for them: a bar shaped like a ball, that turns and adapts to the time of the day. Light, sounds and futuristic installations are all there to attract the public's attention. 

 

Interaction is another keyword in La Bulle: the customers not only influence the surroundings, but also learn more about Coca Cola - and vice versa. "We meant the bar to be a place where consumers can communicate with Coca Cola, while enjoying an interactive experience and exclusive content", say the designers at W&Cie.

 

If all goes well, the ball will disappear from Paris at the end of June and move (or multiply) around the world. "It will be a surprising and magical symbol for the interaction between the consumers and the brand".

 

 

 

Coca Cola is celebrating its 125th birthday in hundreds of different ways, but from a retail point of view, one is really catching the eye. On the prestigious Champs-Élyseés, possibly the most famous avenue in the world, the beverage icon opens a bar/restaurant that is completely dedicated to Coca Cola.

 

La Bulle is a "pop-up bar" that will only be open until the end of June, but until then visitors can enjoy the novelties that French designers W&Cie have developed for them: a bar shaped like a ball, that turns and adapts to the time of the day. Light, sounds and futuristic installations are all there to attract the public's attention. 

 

Interaction is another keyword in La Bulle: the customers not only influence the surroundings, but also learn more about Coca Cola - and vice versa. "We meant the bar to be a place where consumers can communicate with Coca Cola, while enjoying an interactive experience and exclusive content", say the designers at W&Cie.

 

If all goes well, the ball will disappear from Paris at the end of June and move (or multiply) around the world. "It will be a surprising and magical symbol for the interaction between the consumers and the brand".

 

 

 

Questions or comments? Please feel free to contact the editors


Suitsupply suffers losses because of expansion

15/05/2018

Dutch Suitsupply has experienced a decent turnover growth last year, but its net result tumbled below zero because of its huge investments. Nevertheless, that is the only way forward according to its founder, whose focus is still fixed on the United States.

Starting this Friday, Belgium has its own national e-commerce event

15/05/2018

Move over, Black Friday! This week, Belgium launches its own national e-commerce event as Jack & Jones, Kiabi, La Redoute, Sarenza, Tape à l'Oeil and Veritas organise the first Belgian Friday.

H&M is turning to algorithms to boost sales again

14/05/2018

In an effort to reverse the decline in its worldwide sales, H&M is using technology that will help the world’s largest clothing brand stock its stores more efficiently, sell more effectively and adapt more quickly to current consumer trends.

Zalando's profit wiped away in first quarter

08/05/2018

German online retailer Zalando saw its first quarter profit completely wiped away: last year's 5.1 million euro net profit turned into a 15 million euro loss. Turnover grew 22 %, investments being the cause for both.

Strong online growth for Hugo Boss

03/05/2018

German fashion brand Hugo Boss managed growth in every region in the first quarter. Group turnover grew 5 % to 650 million euro, partially thanks to strong web shop sales.

France will impose recycling for unsold clothing in 2019

02/05/2018

The French government plans to impose a ban on the disposal or destruction of unsold clothing by fashion companies. The measure extends the rules already in place for food waste to the spillage of clothing.