Chinese copy complete Ikea store

Chinese copy complete Ikea store

Following Apple some time ago, now Ikea also has its Chinese clone. “11 Furniture”, as it is called, faithfully copied the yellow-blue colours, the minimalistic restaurant design and even the small pencils in its own 10,000m² store in South-Chinese Kunming. 

 

While the outside design of the store does not reveal any link to Ikea, the interior is clearly copied – the only 'local' thing is the woked pork replacing the Swedish meat balls.

 

Only a week ago, the same city had two unofficial Apple Stores closed for lack of an exploitation licence – not for breaking copyright laws. In the same police sweep, three other fake Apple stores were found, but they were allowed to remain open.

 

“China has made important progress towards protecting intellectual property”, says the city council. The most recent step was including concepts and their 'look and feel' in the protection laws – but cases like these clearly demonstrate that the enforcement of these laws is as yet rather flawed – at least. Clearly, too many Chinese still see “copyright” as “the right to copy”.

 

 

Following Apple some time ago, now Ikea also has its Chinese clone. “11 Furniture”, as it is called, faithfully copied the yellow-blue colours, the minimalistic restaurant design and even the small pencils in its own 10,000m² store in South-Chinese Kunming. 

 

While the outside design of the store does not reveal any link to Ikea, the interior is clearly copied – the only 'local' thing is the woked pork replacing the Swedish meat balls.

 

Only a week ago, the same city had two unofficial Apple Stores closed for lack of an exploitation licence – not for breaking copyright laws. In the same police sweep, three other fake Apple stores were found, but they were allowed to remain open.

 

“China has made important progress towards protecting intellectual property”, says the city council. The most recent step was including concepts and their 'look and feel' in the protection laws – but cases like these clearly demonstrate that the enforcement of these laws is as yet rather flawed – at least. Clearly, too many Chinese still see “copyright” as “the right to copy”.

 

 

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Ikea considers separate restaurants

24/04/2017

Ikea restaurants’ increasing popularity has empowered the chain’s idea to create restaurants away from their traditional location, inside a furniture store. Ikea Food is one of the Swedish group’s fastest growing divisions.

"Contactless payments can help retailers attract more customers"

21/04/2017

(content provided by EuroCommerce) - In a move to promote the adoption of contactless payments among retailers, EuroCommerce has published a guide on how they can get the most out of this technology.

Philip Morris' cigarette sales dropped more than a tenth

20/04/2017

In the past quarter, cigarette sales for tobacco giant Philip Morris, with brands like Marlboro, L&M and Chesterfield, dropped 11.5 % and turnover dropped 1.4 %, although profit did grow 4 %.

Pearle's parent company acquires Tesco Opticians

20/04/2017

Tesco Opticians, British supermarket giant Tesco's optician chain, will become part of GrandVision, a company listed on the Amsterdam stock exchange. The British Bureau of Competition still needs to approve the deal however. 

Price increases lead to higher turnover for Unilever

20/04/2017

Despite a 0.1 % volume drop, Unilever has raised its first quarter turnover by 6.1 % as price increases and exchange rate fluctuations helped to boost turnover.

Hema limits losses in 2016

20/04/2017

Dutch store chain Hema managed to lower its 2016 losses significantly when compared to 2015. Full-year turnover grew nearly 5 %, thanks to increased clothing sales and its new store formula.

Back to top