Chinese copy complete Ikea store

Chinese copy complete Ikea store

Following Apple some time ago, now Ikea also has its Chinese clone. “11 Furniture”, as it is called, faithfully copied the yellow-blue colours, the minimalistic restaurant design and even the small pencils in its own 10,000m² store in South-Chinese Kunming. 

 

While the outside design of the store does not reveal any link to Ikea, the interior is clearly copied – the only 'local' thing is the woked pork replacing the Swedish meat balls.

 

Only a week ago, the same city had two unofficial Apple Stores closed for lack of an exploitation licence – not for breaking copyright laws. In the same police sweep, three other fake Apple stores were found, but they were allowed to remain open.

 

“China has made important progress towards protecting intellectual property”, says the city council. The most recent step was including concepts and their 'look and feel' in the protection laws – but cases like these clearly demonstrate that the enforcement of these laws is as yet rather flawed – at least. Clearly, too many Chinese still see “copyright” as “the right to copy”.

 

 

Following Apple some time ago, now Ikea also has its Chinese clone. “11 Furniture”, as it is called, faithfully copied the yellow-blue colours, the minimalistic restaurant design and even the small pencils in its own 10,000m² store in South-Chinese Kunming. 

 

While the outside design of the store does not reveal any link to Ikea, the interior is clearly copied – the only 'local' thing is the woked pork replacing the Swedish meat balls.

 

Only a week ago, the same city had two unofficial Apple Stores closed for lack of an exploitation licence – not for breaking copyright laws. In the same police sweep, three other fake Apple stores were found, but they were allowed to remain open.

 

“China has made important progress towards protecting intellectual property”, says the city council. The most recent step was including concepts and their 'look and feel' in the protection laws – but cases like these clearly demonstrate that the enforcement of these laws is as yet rather flawed – at least. Clearly, too many Chinese still see “copyright” as “the right to copy”.

 

 

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Russian owner for Holland & Barrett

26/06/2017

Only a few days ago, Kruidvat’s parent company, AS Watson expressed an interest in Holland & Barrett, but its owner (Carlyle) sold it to a Russian billionaire.

Action opens new German distribution center

26/06/2017

Dutch store chain Action has opened its first German distribution center near Mannheim, which will handle the entire supply chain for Germany, Austria and part of France.

Retailers call for Commission to ask right questions on trading practices

23/06/2017

(content provided by EuroCommerce) EuroCommerce Director-General Christian Verschueren has commented on calls for legislation on trading practices in agriculture and the Commission decision to take the first steps towards proposing EU measures.

Apple and Ikea into augmented reality together

23/06/2017

Technology company Apple and furniture store chain Ikea are collaborating on augmented reality that should be revealed in the fall. The app should give customers the opportunity to see how their purchase fits their own interior.

Gaming industry continues to grow

22/06/2017

A study from research firm Newzoo shows that the gaming industry will once again make strides in 2017. The industry’s total turnover should reach 108.9 billion dollars (nearly 100 billion euro) for the full year.

Ikea launches store on Amazon

19/06/2017

Only a week after Ikea’s announcement about third party sales, the Swedish furniture store chain reveals its own store on Amazon, filled with an extensive product range.

Back to top