Casino restyles "independent" cafeteria chain

French supermarket chain Casino has launched its first restyled “A la bonne heure” restaurant in Avignon; the start of a five year plan to give all 130 cafeterias a makeover.

 

The right time for some food

It is remarkable that Casino removes its own name from the “A la bonne heure” (At the right time) restaurants, but this is “because apparently 'Casino' makes people think of supermarkets – not of restaurants”, according to CEO Hervé Percherel, who would neither confirm nor deny that this name change is a first move towards a possible sale of the restaurants.

Casino aims at two separate groups in its new formula: those are looking for fast food and those looking for a bit more time to eat and drink. The two sides will be clearly distinct through use of colour and interior.

 

Reducing the surface, not expanding the prices

Because of the use of relatively expensive materials, Casino has chosen to reduce the available floor space from 900 to 600 m²; the rest will be rented out to compensate for the restyling cost of a million euro. This concept will also be used in other large cafeteria. The added luxury will not be added to the bill: “Customers who eat in the restaurant, will pay around 10 euro”, says Pecherel, “whereas customers who opt for take away, will pay only 4,5 euro.”


French supermarket chain Casino has launched its first restyled “A la bonne heure” restaurant in Avignon; the start of a five year plan to give all 130 cafeterias a makeover.

 

The right time for some food

It is remarkable that Casino removes its own name from the “A la bonne heure” (At the right time) restaurants, but this is “because apparently 'Casino' makes people think of supermarkets – not of restaurants”, according to CEO Hervé Percherel, who would neither confirm nor deny that this name change is a first move towards a possible sale of the restaurants.

Casino aims at two separate groups in its new formula: those are looking for fast food and those looking for a bit more time to eat and drink. The two sides will be clearly distinct through use of colour and interior.

 

Reducing the surface, not expanding the prices

Because of the use of relatively expensive materials, Casino has chosen to reduce the available floor space from 900 to 600 m²; the rest will be rented out to compensate for the restyling cost of a million euro. This concept will also be used in other large cafeteria. The added luxury will not be added to the bill: “Customers who eat in the restaurant, will pay around 10 euro”, says Pecherel, “whereas customers who opt for take away, will pay only 4,5 euro.”


Questions or comments? Please feel free to contact the editors


EU and Japan agree in principle on trade deal

20/07/2017

(content provided by EuroCommerce) After more than four years of negotiation, the EU and Japan have reached a political agreement in principle on an Economic Partnership Agreement during Japanese Prime Minister Abe’s visit to Brussels. 

Register for the RetailDetail Day 2017 now

20/07/2017

Starting today, you can register for the annual RetailDetail Day, in Mechelen on 21 September. The widely varied program will bring together reputable retailers and digital innovators.

Ensuring your packaging is not past its prime

18/07/2017

By the end of 2017, almost a quarter of everyone on the planet will be over the age of 50. This represents a huge opportunity for retailers but they must be wise, particularly in regard to their packaging choices, if they want to engage this demographic.

Over 100 exhibitors at Shoptalk Europe

18/07/2017

(advertorial) Shoptalk Europe is the big, new event for retail and ecommerce innovation. It covers the transformational trends, technologies and business models reshaping how consumers discover, shop and buy in an age of digital disruption. 

European consumer remains upbeat

18/07/2017

Research firm GfK’s recent study shows that the European consumer trust keeps growing, but there are vast differences depending on the country.

Reckitt Benckiser evades taxes through the Netherlands

13/07/2017

British Reckitt Benckiser, which owns brands like Durex, Calgon and Nurofen, has evaded hundreds of millions of euros in taxes through the Netherlands according to Oxfam Novib after it studies the company’s financial results.

Back to top