Swedish car manufacturer Volvo will sell its entire product range online starting next year. It will also frequent car shows less and have fewer sponsor activities.
"We believe digital sales is the future, while eCommerce is also an 'image builder', Alain Visser (Volvo's sales and marketing director) said during a Munich conference according to Automobilwoche.
Volvo will pull out of almost every sponsor project, with only the Volvo Ocean Race left. The remainder of the funds will be invested into its online branch to make sure that all of Volvo's cars are available for online sales next year.
The company will also launch a new website, with a brand-new configuration tool to help customers adjust the car to their needs. "We will not start out with a bland car on a white background and allow customers to add Mickey Mouse rims", the Belgian said. "Instead of that, we will show vehicles pre-configured by our lead designer, Thomas Ingenlath."
Volvo emphasizes it has no intention of replacing dealerships, but it feels both branches should be complementary in the future.