French transportation specialist Electric Valley arrives in Belgium | RetailDetail

French transportation specialist Electric Valley arrives in Belgium

French transportation specialist Electric Valley arrives in Belgium

French Electric Valley is set to enter the Belgian market with its very first store in Brussels by the end of November. The French specialist in "light electric means of transportation" has taken over a former Mer du Nord store on a high-profile avenue.

From eBikes to Segways for the fashionable urban dweller

The brain child of engineer Eric Chevallet (44) and entrepreneur Bertrand de La Tour d'Auvergne (47) specializes in light electric means of transportation, which meet the demand of environmentally friendly alternatives for the clogged-up urban traffic life. The company has been active in the French business-to-business market for a year now and now wants to conquer the market with a web shop and an international chain of (eventually) about thirty physical stores.


The very first will open its doors at the end of November on the Louizalaan in Brussels, spread over two floors. A range of electric bikes, Segways, skateboards, steps, scooters, trikes and so forth will be put on sale. Customers can even try out the items on an indoor track or get their product repaired in a shop.


"Brussels is an international city and a choice of the heart, but also a choice of the mind", Chevallet said. "The world's biggest cycling champion comes from Brussels, but it is also the traffic champion in the world. On top of that, Belgium has its multicultural heritage and a geographically excellent location to support a development on a European level", the French engineer explains why he chose to open his first store in Belgium rather than in France.


Electric Valley will be located in a prestigious, 1,600 sqm building across the Steigenberger Wiltcher's Hotel, which should help the French company to settle quickly as its neighbours are also French: The Kooples and Zadig&Voltaire.

Questions or comments? Please feel free to contact the editors

Alibaba will sell cars from a vending machine


Buying a car should be as easy as buying a soda, according to Alibaba CEO Jack Ma. That is why the Chinese retailer has plans to sell cars from enormous automated machines.

“Gasoline and diesel a thing of the past in 2035”


A new ING report says that no one will manufacture any diesel or gasoline-powered cars in 2035.

Volvo will ban traditional engines in 2019


From 2019 onward, Swedish car brand Volvo will only manufacture cars with a hybrid or electric engine, eliminating the traditional models entirely.

Order at Starbucks from a Ford car


Car manufacturer Ford revealed that its cars with SYNC3 voice technology can place orders at coffee chain Starbucks directly.

Dieselgate: Renault in trouble, search warrants for Audi and VW


The storm surrounding the dieselgate scandal may have passed, there is still an ongoing investigation: in Germany, investigators went to several Audi locations and to its parent company, Volkswagen. In France, a leaked report spells bad news for Renault.

Peugeot buys Opel from General Motors


French car company PSA Peugeot Citroën has paid 2.2 billion euro to acquire German car brand Opel from its current owner, American General Motors. Thanks to the deal, PSA Peugeot Citroën will become Europe's second largest car manufacturer.