Apple "most valuable brand" on Earth | RetailDetail

Apple "most valuable brand" on Earth

Google lost its title of most valuable company in the world to Apple, says research company Millward Brown. The iCompany's brand value grew 84% in one year and rose to 153.3 billion dollar. Google stays second, IBM completes the top-3.

Technology dominates the top-100

the first three places are held by IT companies, but also one in three places in the Brandz top-100, including the biggest climbers Facebook (19.1 billion, climbing to #35 with a growth of 246%) and Chinese search engine Baidu (+141% and new in the list).

In textile country, Nike (13.9 billion dollar), H&M (13 billion) and Zara (10.3 billion) tower over the rest; number four is a huge 7 billion dollars behind (Ralph Lauren at 3.3 billion). The luxury brands, led by Louis Vuitton (24.3 billion), experienced a remarkable boom last year. Hermes (11.9 billion) and Gucci (7.4 billion) also finish in the top-3.

 

E-commerce defeats Walmart

Amazon are now the biggest retailers in the world: their worth of 37.6 billion dollar (+37%) is now slightly bigger than Walmart's 37.3 billion. Tesco holds the third spot but is only worth half an Amazon (21.8 billion). The rest of the top-10 consists of Carrefour, Target, eBay, HomeDepot, Aldi, Auchan and Ikea.

The total value of the 100 brands in the list have risen 17% to a staggering 2.4 trillion dollar. Most remarkable is the breakthrough of BRIC-companies. The highest non-American company in the list, at number 9, is China Mobile, worth 57 billion dollar.

Google lost its title of most valuable company in the world to Apple, says research company Millward Brown. The iCompany's brand value grew 84% in one year and rose to 153.3 billion dollar. Google stays second, IBM completes the top-3.

Technology dominates the top-100

the first three places are held by IT companies, but also one in three places in the Brandz top-100, including the biggest climbers Facebook (19.1 billion, climbing to #35 with a growth of 246%) and Chinese search engine Baidu (+141% and new in the list).

In textile country, Nike (13.9 billion dollar), H&M (13 billion) and Zara (10.3 billion) tower over the rest; number four is a huge 7 billion dollars behind (Ralph Lauren at 3.3 billion). The luxury brands, led by Louis Vuitton (24.3 billion), experienced a remarkable boom last year. Hermes (11.9 billion) and Gucci (7.4 billion) also finish in the top-3.

 

E-commerce defeats Walmart

Amazon are now the biggest retailers in the world: their worth of 37.6 billion dollar (+37%) is now slightly bigger than Walmart's 37.3 billion. Tesco holds the third spot but is only worth half an Amazon (21.8 billion). The rest of the top-10 consists of Carrefour, Target, eBay, HomeDepot, Aldi, Auchan and Ikea.

The total value of the 100 brands in the list have risen 17% to a staggering 2.4 trillion dollar. Most remarkable is the breakthrough of BRIC-companies. The highest non-American company in the list, at number 9, is China Mobile, worth 57 billion dollar.

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