Apple hype pushes sales to new record

Much to nobody's surprise, Apple has again surmounted expectations quite significantly. Even without any significant new release, Apple's revenue grew 82% in the last quarter, to 22.2 billion euro – analysts had expected 'only' 17.6 billion.

Chinese sales explode

Most of Apple's growth comes from its China region – controversially also including Hong Kong and Taiwan – where sales boomed from $3 billion in 2010 to $8.8 billion in 2011 so far. Tim Cook, Apple's COO, mentions that sales in the Asia-Pacific reason have “quadrupled year-on-year” and announces that Apple will adapt its Chinese strategies in other growth markets, like the Middle East and Brazil. Still, the US is Apple's major market with a €7.16 billion turnover. 

 

Most of the growth was accounted for by iPhones and iPads, with 20.3 million and 9.25 million items sold respectively. Expectations are that the introduction of the iPhone 5 will obliterate this record – inspiring Apple to open 30 more Apple stores before the end of this quarter, most of them in Asia. 

Apple Stores and iLove

These Apple Stores are doing very well: attracting 73.7 million visitors, they have an average turnover of 7.6 million euro, or 2.47 billion euro in total. Apple Stores added 585.5 million euro to the company's total profit of 5.16 billion. These own stores, and the hype surrounding the brand (which has been dubbed iLove) cause Apple to claim that the company's presence at important technology fairs is superfluous. 

 
 

Much to nobody's surprise, Apple has again surmounted expectations quite significantly. Even without any significant new release, Apple's revenue grew 82% in the last quarter, to 22.2 billion euro – analysts had expected 'only' 17.6 billion.

Chinese sales explode

Most of Apple's growth comes from its China region – controversially also including Hong Kong and Taiwan – where sales boomed from $3 billion in 2010 to $8.8 billion in 2011 so far. Tim Cook, Apple's COO, mentions that sales in the Asia-Pacific reason have “quadrupled year-on-year” and announces that Apple will adapt its Chinese strategies in other growth markets, like the Middle East and Brazil. Still, the US is Apple's major market with a €7.16 billion turnover. 

 

Most of the growth was accounted for by iPhones and iPads, with 20.3 million and 9.25 million items sold respectively. Expectations are that the introduction of the iPhone 5 will obliterate this record – inspiring Apple to open 30 more Apple stores before the end of this quarter, most of them in Asia. 

Apple Stores and iLove

These Apple Stores are doing very well: attracting 73.7 million visitors, they have an average turnover of 7.6 million euro, or 2.47 billion euro in total. Apple Stores added 585.5 million euro to the company's total profit of 5.16 billion. These own stores, and the hype surrounding the brand (which has been dubbed iLove) cause Apple to claim that the company's presence at important technology fairs is superfluous. 

 
 

Questions or comments? Please feel free to contact the editors


Ikea launches store on Amazon

19/06/2017

Only a week after Ikea’s announcement about third party sales, the Swedish furniture store chain reveals its own store on Amazon, filled with an extensive product range.

Alibaba CFO forecasts enormous turnover growth

08/06/2017

Chinese internet giant Alibaba expects its turnover to grow 45 to 49 % in the current fiscal year, according to CFO Maggie Wu in an investor call.

European Commission may fine Google

07/06/2017

Google will possibly get a huge fine from the European Commission, following a seven-year investigation. The internet giant allegedly benefited its Google Shopping results in its own search results.

Strong online FMCG sales in 2016

06/06/2017

Online sales for “fast moving consumer goods” have grown 26 % in 2016 and now represent 35 % of its total global turnover growth.

Tesco executes a first robot-powered delivery

02/06/2017

For the first time in its history, British supermarket chain Tesco home-delivered a customer’s online order using a robot

JD.com fully focused on drones

23/05/2017

Chinese JD.com will build the largest Chinese logistics network for drones after reaching a deal with the Shaanxi province’s board. Some drones should even be able to carry 1,000 kilos.

Back to top