Amazon enters iFlashfashion market with Myhabit

Amazon enters iFlashfashion market with Myhabit

Amazon, the world's largest online retailer, has bought the small, members-only website Myhabit.com, similar to vente-exclusive.com or vente-privee.com.

App to fight "sold out" notifications

Every morning from 9 to 12, Myhabit sells brands like Doo.ri or Halston with reductions up to 60% until the stock is completely sold out. This need for speed often frustrates members, which is why Amazon plans to build an iPhone app to warn members in time. The app should be launched somewhere in the next three months.

 

“The Myhabit for iPhone app will allow our customers never to miss another offer, wherever they are. They will have the same user-friendly experience as the one they can find on the normal website, including 360° clips of real models wearing the clothing on offer”, says Maria Renz, Myhabit's president.

 

The app will also offer a preview for each session in the next two days, including a reminder function “to reduce the chance that the customer's favourite articles are already sold out”. Delivery in the US is free, European customers pay 15 dollar.

Competition from the French 

With Myhabit and the earlier acquisition of the Spanish flash fashion site BuyVIP, Amazon is directly entering competition with online shopping communities like Gilt Groupe, HauteLook and Rue La La. The main European competition will come from French Vente-privee, that soon will cross the Atlantic in the other direction. In March 2010, eBay had already entered the flash sales market with the opening of the Fashion Vault.

Amazon, the world's largest online retailer, has bought the small, members-only website Myhabit.com, similar to vente-exclusive.com or vente-privee.com.

App to fight "sold out" notifications

Every morning from 9 to 12, Myhabit sells brands like Doo.ri or Halston with reductions up to 60% until the stock is completely sold out. This need for speed often frustrates members, which is why Amazon plans to build an iPhone app to warn members in time. The app should be launched somewhere in the next three months.

 

“The Myhabit for iPhone app will allow our customers never to miss another offer, wherever they are. They will have the same user-friendly experience as the one they can find on the normal website, including 360° clips of real models wearing the clothing on offer”, says Maria Renz, Myhabit's president.

 

The app will also offer a preview for each session in the next two days, including a reminder function “to reduce the chance that the customer's favourite articles are already sold out”. Delivery in the US is free, European customers pay 15 dollar.

Competition from the French 

With Myhabit and the earlier acquisition of the Spanish flash fashion site BuyVIP, Amazon is directly entering competition with online shopping communities like Gilt Groupe, HauteLook and Rue La La. The main European competition will come from French Vente-privee, that soon will cross the Atlantic in the other direction. In March 2010, eBay had already entered the flash sales market with the opening of the Fashion Vault.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Cash register-free Amazon supermarket still not open

23/06/2017

Amazon’s cash register-free supermarket, Amazon Go, still has not opened to the general public and now one of its directors will leave Amazon.

Danone streamlines its European organization

23/06/2017

Dairy manufacturer Danone is to optimize its European organization: Belgium, the Netherlands, the United Kingdom and Ireland are to form one cluster. Kris Geeraert, general manager Benelux, will leave the company.

Diageo buys George Clooney's tequila brand for 620 million euro

22/06/2017

British liquor group Diageo has paid 700 million dollars (about 620 million euro) for George Clooney’s premium tequila brand Casamigos and that could rise to 1 billion dollars.

30 store owners banned from Amazon during Louis Vuitton counterfeit court case

22/06/2017

Thirty traders are no longer allowed to operate on Amazon until their court case with fashion brand Louis Vuitton is still ongoing. The brand filed a lawsuit because those thirty traders sold counterfeit items.

Impending Amazon - Nike deal is bad news for retailers

22/06/2017

The possible AmazonNike collaboration, which would lead to Nike selling its product range on Amazon itself, has caused turmoil among other retailers.

AB InBev wants to sell two German beer brands

21/06/2017

AB InBev is looking for a buyer for its German beer brands Hasseröder and Diebels. The Belgian beer giant hopes to attract about 200 million euro for both brands.

Back to top