Amazon enters iFlashfashion market with Myhabit

Amazon enters iFlashfashion market with Myhabit

Amazon, the world's largest online retailer, has bought the small, members-only website Myhabit.com, similar to vente-exclusive.com or vente-privee.com.

App to fight "sold out" notifications

Every morning from 9 to 12, Myhabit sells brands like Doo.ri or Halston with reductions up to 60% until the stock is completely sold out. This need for speed often frustrates members, which is why Amazon plans to build an iPhone app to warn members in time. The app should be launched somewhere in the next three months.

 

“The Myhabit for iPhone app will allow our customers never to miss another offer, wherever they are. They will have the same user-friendly experience as the one they can find on the normal website, including 360° clips of real models wearing the clothing on offer”, says Maria Renz, Myhabit's president.

 

The app will also offer a preview for each session in the next two days, including a reminder function “to reduce the chance that the customer's favourite articles are already sold out”. Delivery in the US is free, European customers pay 15 dollar.

Competition from the French 

With Myhabit and the earlier acquisition of the Spanish flash fashion site BuyVIP, Amazon is directly entering competition with online shopping communities like Gilt Groupe, HauteLook and Rue La La. The main European competition will come from French Vente-privee, that soon will cross the Atlantic in the other direction. In March 2010, eBay had already entered the flash sales market with the opening of the Fashion Vault.

Amazon, the world's largest online retailer, has bought the small, members-only website Myhabit.com, similar to vente-exclusive.com or vente-privee.com.

App to fight "sold out" notifications

Every morning from 9 to 12, Myhabit sells brands like Doo.ri or Halston with reductions up to 60% until the stock is completely sold out. This need for speed often frustrates members, which is why Amazon plans to build an iPhone app to warn members in time. The app should be launched somewhere in the next three months.

 

“The Myhabit for iPhone app will allow our customers never to miss another offer, wherever they are. They will have the same user-friendly experience as the one they can find on the normal website, including 360° clips of real models wearing the clothing on offer”, says Maria Renz, Myhabit's president.

 

The app will also offer a preview for each session in the next two days, including a reminder function “to reduce the chance that the customer's favourite articles are already sold out”. Delivery in the US is free, European customers pay 15 dollar.

Competition from the French 

With Myhabit and the earlier acquisition of the Spanish flash fashion site BuyVIP, Amazon is directly entering competition with online shopping communities like Gilt Groupe, HauteLook and Rue La La. The main European competition will come from French Vente-privee, that soon will cross the Atlantic in the other direction. In March 2010, eBay had already entered the flash sales market with the opening of the Fashion Vault.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Twelfth straight growth quarter for Walmart

17/08/2017

American supermarket chain Walmart has surpassed analysts’ expectations for the previous quarter, the company’s twelfth straight growth quarter. The world’s largest supermarket chain especially benefited from a strong online growth.

FrieslandCampina sells fruit juice division

17/08/2017

Dairy company FrieslandCampina has sold its fruit juice division, which also contained the Appelsientje brand to Dutch investment firm Standard Investment.

Carlsberg's turnover increases despite lower volumes

16/08/2017

In the first half of the year, Danish beer brewer Carlsberg’s turnover grew 2 % to 31.8 billion krona (4.3 billion euro). The improves sales for its more expensive beers, like Grimbergen, contributed to this turnover increase.

Aldi will home deliver in the United States

16/08/2017

German discounter Aldi is starting one-hour deliveries for online orders in the United States, using startup Instacart. Amazon’s reaction was swift: it will test lockers in which custumers can collect items two minutes after ordering them.

Losses keep growing for HelloFresh

14/08/2017

In the first half of 2017, meal box delivery service HelloFresh has seen both its turnover and its losses grow significantly. This gives mixed messages in the preparation of its IPO, which is planned this fall to create room for more investments.

Italian gelato is European market leader

11/08/2017

Italian cuisine is revered all across the globe, with people often thinking of pizza and pasta. However, Italians also have an ironclad reputation when it comes to ice cream. This is also reflected in sales, as Italians are the European market leader.

Back to top