Amazon enters iFlashfashion market with Myhabit

Amazon enters iFlashfashion market with Myhabit

Amazon, the world's largest online retailer, has bought the small, members-only website Myhabit.com, similar to vente-exclusive.com or vente-privee.com.

App to fight "sold out" notifications

Every morning from 9 to 12, Myhabit sells brands like Doo.ri or Halston with reductions up to 60% until the stock is completely sold out. This need for speed often frustrates members, which is why Amazon plans to build an iPhone app to warn members in time. The app should be launched somewhere in the next three months.

 

“The Myhabit for iPhone app will allow our customers never to miss another offer, wherever they are. They will have the same user-friendly experience as the one they can find on the normal website, including 360° clips of real models wearing the clothing on offer”, says Maria Renz, Myhabit's president.

 

The app will also offer a preview for each session in the next two days, including a reminder function “to reduce the chance that the customer's favourite articles are already sold out”. Delivery in the US is free, European customers pay 15 dollar.

Competition from the French 

With Myhabit and the earlier acquisition of the Spanish flash fashion site BuyVIP, Amazon is directly entering competition with online shopping communities like Gilt Groupe, HauteLook and Rue La La. The main European competition will come from French Vente-privee, that soon will cross the Atlantic in the other direction. In March 2010, eBay had already entered the flash sales market with the opening of the Fashion Vault.

Amazon, the world's largest online retailer, has bought the small, members-only website Myhabit.com, similar to vente-exclusive.com or vente-privee.com.

App to fight "sold out" notifications

Every morning from 9 to 12, Myhabit sells brands like Doo.ri or Halston with reductions up to 60% until the stock is completely sold out. This need for speed often frustrates members, which is why Amazon plans to build an iPhone app to warn members in time. The app should be launched somewhere in the next three months.

 

“The Myhabit for iPhone app will allow our customers never to miss another offer, wherever they are. They will have the same user-friendly experience as the one they can find on the normal website, including 360° clips of real models wearing the clothing on offer”, says Maria Renz, Myhabit's president.

 

The app will also offer a preview for each session in the next two days, including a reminder function “to reduce the chance that the customer's favourite articles are already sold out”. Delivery in the US is free, European customers pay 15 dollar.

Competition from the French 

With Myhabit and the earlier acquisition of the Spanish flash fashion site BuyVIP, Amazon is directly entering competition with online shopping communities like Gilt Groupe, HauteLook and Rue La La. The main European competition will come from French Vente-privee, that soon will cross the Atlantic in the other direction. In March 2010, eBay had already entered the flash sales market with the opening of the Fashion Vault.

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Small Belgian brewery conquers Brazil thanks to playing cards

13/09/2017

Het Nest, a small brewery from Turnhout, will get its beers brewed in Brazil as well. It has struck a deal with Cervejaria Premium Paulista, which will brew and distribute the beers locally.

Price cuts drive 25 % more customers to Whole Foods

12/09/2017

Supermarket chain Whole Foods welcomed an additional 25 % of customers in the first few days following Amazon’s price cuts.

Ter Beke enters British food service industry

12/09/2017

Belgian food group Ter Beke has acquired a 90 % stake in British competitor KK Fine Foods for an undisclosed fee. The current shareholders hold onto the other 10 %.

Godiva wants to conquer the world through supermarkets

12/09/2017

Belgian praline brand Godiva will soon sell its chocolate in supermarkets all over the world after signing a deal with chains like Albert Heijn and Sainsbury’s. Previously, it sold nearly all its chocolate through its own store network.

Insight: Xavier Piesvaux' seven labours at Delhaize

10/09/2017

Can one French and several Dutch managers do what the Belgian management failed to do these past few years at Delhaize Belgium? Its new CEO will face plenty of challenges: we count at least seven.

Nestlé USA acquires food manufacturer Sweet Earth

08/09/2017

Nestlé USA has acquired American Sweet Earth for an undisclosed fee. The company mainly manufactures meat replacements, a rapidly-growing market, but also several frozen meals.

Back to top