Plenty of cities prefer shopping to be done locally: the Belgian city of Tongeren has now introduced the ambi.pas to stimulate local shopping. 15,000 families can earn points at local stores and claim those as discounts in participating stores or even parkings.
Stimulate local shopping
Points earned through the ambi.pas, which can be considered as a loyalty program, can be exchanged in any of these stores, no matter where customers actually obtained the points. More than 60 stores have already entered the program.
All can decide on their own how many points they are willing to give for purchases. To illustrate: 100 points would result in a 10 euro voucher. Q-Park has also joined the program, as it will allow people to park for 2 hours in return for 35 points.
The ambi.pas works with NFC (Near Field Communication) technology: if the consumer slides his or her ambi.pas across the back of a tablet, it will register additional points.
The complete version of this article has appeared on the Dutch language version of RetailDetail.be.