British record label Rough Trade has opened New York's largest record store in the heart of Brooklyn. Rough Trade NYC has a floor space of 10,000 sqm, larger than both its London record stores put together.
More than just records
Despite the global decrease in record sales, Rough Trade has opened a huge store in New York where customers can buy vinyl and CDs, with the store claiming to have 20,000 pieces of stock at all time. It is also possible to enjoy a drink, talk to other music lovers and to listen to concerts.
Later on, a huge deejay stage will join the setup and signing sessions, meet & greets and workshops are also in the works.
Loft with shipping containers
"This is a store to walk around in. It is not a shop for nerds and not too cool for teenagers. It is a place where mums with strollers can drink a coffee: a neighbourhood meeting place”, says co-owner Stephen Godfroy.
To keep things organized, the loft-looking mezzanine space has been filled with shipping containers. One of those houses 5 Leaves Coffee, serving hot and cold beverages. The container idea was taken from the Freitag Shop in Zurich.
(Translated by Gary Peeters)