Risk and Monopoly acquisition turns Belgian company into market leader worldwide | RetailDetail

Risk and Monopoly acquisition turns Belgian company into market leader worldwide

Risk and Monopoly acquisition turns Belgian company into market leader worldwide

Belgian playing cards manufacturer, Cartamundi, located in Turnhout, has signed a letter of intent to acquire two of toy manufacturer Hasbro's production facilities. Classics like Monopoly, Risk and Cluedo are produced at these facilities.

Become market leader

The Campine-based company is already the market leader when it comes to the production and sale of playing cards and cards for games. This acquisition will boost the company's goal to become market leader in the field of board game production as well. The Irish East Longmeadow factory is 105,000 sqm and employs 350 people while the American Waterford (in Massachusetts) factory is 22,500 sqm and employs 160 people.


"We are very happy to have signed the letter of intent to acquire the state-of-the-art Hasbro factories. We consider this to be a milestone in our company's history", Cartamundi CEO Chris van Doorslaer said. "This acquisition will help us become the worldwide market leader in board game production as well."


Hasbro on the other hand wanted to get rid of the factories in order to focus on the expansion of its worldwide brands, particularly when it comes to design, development, storytelling, sales and marketing. "We will continue to work on developing our brands worldwide, spurred on by storytelling and innovation", CEO Duncan Billing said.

Questions or comments? Please feel free to contact the editors

Toys ‘R’ Us goes bankrupt


The definitive end is approaching for the former toy store giant, Toys “R” Us. After the death sentence was signed for its 100 British stores, its American store network will also shut down.

Unilever chooses Rotterdam


The long-standing rumour has now been confirmed: Unilever will have its main office in Rotterdam, rather than London. The food and detergent giant’s board has made the call after nearly a year of debate.

Claire’s edges closes to bankruptcy


Store chain Claire’s is allegedly preparing to shut down in the next few weeks. Following that, the current owner, Apollo Global Management would give the company to several debtors.

Poland introduces gradual Sunday trading ban


For the first time since the collapse of communism, Poland is restricting trading on Sunday for (larger) retail players. The ban is being introduced gradually, but stirs up emotions among Polish consumers, traders and employees.

RetailDetail Congress 2018: Belgian retail CEOs speak up


This year the annual RetailDetail Congress will present something entirely unique: a panel of Belgian top-level retail CEOs will discuss their industry’s opportunities and will debate on the matter.

Deposit for small plastic bottles in the Netherlands


The Netherlands will enforce a deposit on small, plastic bottles from 2021 onward, unless the packaging industry manages to lower the amount of plastic bottles found in waste by more than 70 % by then.

Back to top