Retail landscape threatened by wait-and-see attitude

Retail landscape threatened by wait-and-see attitude

Part of the shopping area will have disappeared within 10 years' time, as some areas adopt a wait-and-see policy and therefore lose their edge on the competition.

Increasing costs and the arrival of e-commerce will have a huge impact. Ben van de Vrie, Marketing & Research director at ING, believes retailers should collaborate more in order to distinguish themselves and to attract an ever-pickier customer.

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