Remarkable ad campaign for German supermarket EDEKA

Remarkable ad campaign for German supermarket EDEKA

German supermarket chain EDEKA has launched a remarkable Christmas ad campaign, displaying a man who is forced to celebrate Christmas on his own, year in and year out. Social media were in a frenzy regarding the ad campaign.

#heimkommen

After years of celebrating alone, the old man decides to take drastic measures: he lets his children believe he's dead as he feels it is the only way to get them all together in one spot.

 

There has been a huge uproar on social media about the movie. Some people appreciate EDEKA's attempt to raise awareness about the elderly and lonely people's plight during the holiday season, while others feel EDEKA has taken it a step too far.

 

The company also launched a Twitter competition with the hashtag #heimkommen (to come home), giving competitors a chance to win gift certificates if they post a Christmas-spirited picture of themselves.

 

It is not the first time EDEKA made headlines with an ad campaign, having previously used plenty of popular German songs to draw attention.

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