Remarkable ad campaign for German supermarket EDEKA

Remarkable ad campaign for German supermarket EDEKA

German supermarket chain EDEKA has launched a remarkable Christmas ad campaign, displaying a man who is forced to celebrate Christmas on his own, year in and year out. Social media were in a frenzy regarding the ad campaign.

#heimkommen

After years of celebrating alone, the old man decides to take drastic measures: he lets his children believe he's dead as he feels it is the only way to get them all together in one spot.

 

There has been a huge uproar on social media about the movie. Some people appreciate EDEKA's attempt to raise awareness about the elderly and lonely people's plight during the holiday season, while others feel EDEKA has taken it a step too far.

 

The company also launched a Twitter competition with the hashtag #heimkommen (to come home), giving competitors a chance to win gift certificates if they post a Christmas-spirited picture of themselves.

 

It is not the first time EDEKA made headlines with an ad campaign, having previously used plenty of popular German songs to draw attention.

Questions or comments? Please feel free to contact the editors


Facebook launches its Marketplace in Europe

16/08/2017

In October 2016, Facebook launched a marketplace for used items in several countries, including the United Kingdom and the United States. That marketplace is now also coming to Belgium, the Netherlands and fifteen other European countries.

AS Adventure acquires German McTrek

14/08/2017

Belgian outdoor chain AS Adventure has acquired its German competitor McTrek. The acquisition opens up the largest European outdoor market for the Belgians, thanks to McTrek’s 39 stores and web shop.

American department store chains continue to struggle

11/08/2017

Several American department store chains continue to underperform. Both Macy’s and Kohl’s experienced turnover slumps compared to the previous year, even though they both managed to beat analysts’ expectations.

Amazon wants to compete with Ticketmaster

11/08/2017

Amazon is in talks with American event location owners to see whether it could sell tickets for their events on its web shop.

Record turnover for Henkel

10/08/2017

German Henkel has had a record second quarter, when turnover reached nearly 5.1 billion euro. For the first time ever, its six-month turnover surpassed the 10 billion euro milestone, thanks to its acquisition of laundry detergent company Sun.

Lion Capital once again wants to sell Hema

08/08/2017

Lion Capital has approached business bank Credit Suisse to look into “strategic options” for Hema, which basically means it has to find an interested buyer for the Dutch store chain.

Back to top