Registrations for the RetailDetail Congress, on 25 April 2013 in Schelle, are now open. This year's theme is “Switch or Die”, with keynote speakers such as Christian Van Thillo, Pieter Zwart, prof. Gino Van Ossel, Wouter Torfs and Peter Hinssen. There is also a special offer for the first hundred registrations.
“Switch or Die”
Today the internet is omnipresent and so are your competors, price comparison sites, social media and customer reviews. The consumer does not even have to leave his house to have everything within reach – and all this while the consumer has made stinginess the new norm.
For retailers the time is now to adapt to this new retail reality. At this year's RetailDetail Congress, Christian Van Thillo (CEO De Persgroep), Pieter Zwart (CEO Coolblue), prof. Gino Van Ossel (Vlerick Business School), Wouter Torfs (CEO Schoenen Torfs) and Peter Hinssen (author “The New Normal”) will teach you how you have to make that “switch”.
Five richly filled pre-congresses
A survey among 850 professional participants of last year showed that the pre-congresses are also well liked. This year they will be even more extensive, offering a full and rich menu about several actual themes.
We are offering the following pre-congresses:
“Shopper experience marketing”: following the motto “Shopping has to become a feast” Cor Molenaar (Erasmus University), Bart De Waele (Communication agency Wijs) and many other go to battle to save the physical retailer ‘hands-on’.
“E-commerce: why switch?”: why not stick with what’s good? Executives of GfK, Google, Telenet and TNT will try to give a satisfactory answer to that question.
“The new consumer”: What influences purchases the most? And has the consumer changed for good? Prof. Van Ossel (Vlerick Business School), Ilse Peeters (De Persgroep), Katja Van Putten (Fé) and others explain.
“Sustainability”: This pre-congress is about the power of doing it ‘the other way round’, with examples ranging from the trendy WasBars to in-vitro meat and sustainable retail.
“Long live print”: How innovations make their mark on the presumed dead sector that is printing and how this leads to astonishing results. Ronen Zioni (HP), Tom Theys (Publicis), Christian Duyckaerts (Retail Communicators) and others will tell you all about it.
Please note the main language at the Congress and the pre-congresses will be Dutch. French translations will be available, English translations will not be provided). PDF-files with detailed programmes will follow shortly.
Combined with the evening program of the congress you will have all this for €245 all-in (not including VAT). The networking during and after is on us.
Going with the theme we are rewarding fast deciders: the first hundred paying registrations will receive a free RetailBible 2013 (in Dutch or French) worth €250.
Places are limited, so do not hesitate to register!