Quarter of Belgian stores is part of chain

Quarter of Belgian stores is part of chain

How come we all think an increasing number of store chains are active in Belgium, while the truth is that a mere 24 % of Belgian stores is part of a chain? The reason is that those stores take up 52 % of all available store space.

Store chains expand slower than before 2012

Belgium has 82,476 stores and 19,486 of those are part of a store chain, according to retail data supplier Locatus. Seven years ago, only 15.6 % belonged to a larger store chain, but nowadays nearly 24 % of stores is a branch of a store chain.

 

"We see a break in 2012, because there had been a gradual 1 % annual increase of branches before that year and ever since, it has dropped to 0.5 or 0.6 % per year", Locatus' Nicole Dirksen-Janken said.

 

Nearly 1 in 4 may seem a low number, but those store chains also occupy a lot of store space. "If we look at the actual meters these branches occupy, then they total more than half of the available store space as most major stores are actually branches of store chains. At this time, nearly 52 % of all store space belongs to a branch and that number is still growing." Nevertheless, 2012 was also a turning point in this regard. "The annual 2 % growth before 2012 dropped to nearly 1 % afterwards."

 

33 branches with only self-employed people

Fashion department stores like e5 Mode and H&M have the most branches, followed by textile stores like Zeeman and supermarkets (Delhaize, Carrefour, ...). When it comes to actual store size, supermarkets are ranked number one, trailed by pharmacies (like Kruidvat) and textile stores.

 

There are branches that have escaped the formation of chains. Out of 137 retail branches Locatus distinguishes, 33 still exclusively work with self-employed people. Those branches include souvenirs, leatherwear, antique, fishing equipment, water sports, coins / stamps and comics.

Questions or comments? Please feel free to contact the editors


EuroCommerce: protectionism, Europe’s greatest challenge

15/09/2017

(Content provided by EuroCommerce) According to EuroCommerce Director-General Christian Verschueren, the sector faces many challenges due to a rising tide of protectionism worldwide and within Europe.

Last ten days for cheaper tickets Shoptalk Europe

14/09/2017

(advertorial) Shoptalk Europe (8-11 October in Copenhagen) is the new event for retail and ecommerce innovation. It covers transformational trends, technologies and business models reshaping how consumers discover and shop in an age of digital disruption.

"EU has to define eCommerce's boundaries better"

13/09/2017

Dutch European Parliament member Marietje Schaak feels the European Commission should create a better framework for digital trade in and with European member states. Otherwise, major internet companies will decide the standards themselves, she fears.

Europe wants legal framework for franchisees

13/09/2017

The European Parliament has accepted the “The functioning of franchising in the retail sector” study, which lists several solutions to strengthen a franchisee’s position.

Google appeals European fine after all

12/09/2017

Despite earlier indications that Google would just alter its Google Shopping approach to comply with European legislation, it has now decided to appeal the monster fine.

Experience the future of retail at Paris Retail Week

12/09/2017

(Advertorial) If you want to spot the latest retail trends, go to visit the Paris Retail Week, from 19 until 21 September. It is a trade show, network event and knowledge center with more than 200 freely accessible conferences, keynotes, info sessions and workshops.

Back to top