Playmobil inventor is no more | RetailDetail

Playmobil inventor is no more

Playmobil inventor is no more

Inventor of the popular children's toy Playmobil, Horst Brandstätter, passed away last Wednesday at the age of 81. Manufacturer Geobra-Brandstätter confirmed the news yesterday.

From coffins to 2.8 billion 'puppets'

The name Horst Brandstätter may not ring a bell, but his 'invention' most certainly will: Playmobil, undoubtedly the world's most well-known toy after LEGO and Barbie. In 1974, he was the one who transformed his uncles' German company from a coffin parts manufacturer into the manufacturer of the plastic toy figures.

 

It became a resounding success: all in all, more than 2.8 billion Playmobil figures have been sold. Geobra-Brandstätter, which also creates plastic flower pots, had a 596 million euro turnover last year and employs 4,000 people. It even has Playmobil theme parks in Zirndorf (where its main offices are located), Athens, Malta, Florida and Paris.

 

To secure the factory and toy figures' future, Brandstätter had already created a foundation that has now become the company's owner. Horst Brandstätter passed away last week at the age of 81 after a short illness.

Questions or comments? Please feel free to contact the editors


“Urgent action needed against territorial supply constraints”

23/05/2018

(content provided by EuroCommerce) Speaking to mark the launch of the Benelux study on territorial supply constraints, EuroCommerce Director-General Christian Verschueren argued for the EU to act on big brands’ fragmentation of the European market.

Action owner 3i wants to keep chain after all

22/05/2018

Investor 3i wants to keep a hold of Action after all. Even though the owner made it seem like it was looking for a buyer, 3i now denies it.

Action owner wants to sell stake

18/05/2018

Action’s owner, investment firm 3i, aims to sell a part of the discount store chain next year. The Brits would want to sell a 35 % stake in the firm.

Belgian fund close to HEMA acquisition

09/05/2018

Belgian Core Equity holding is allegedly close to acquiring Dutch chain HEMA: a verbal agreement is apparently in place, all that is required are the signatures.

Walmart, not Amazon, will acquire Indian market leader Flipkart

07/05/2018

Despite Amazon’s attractive offer, Indian online retailer Flipkart has chosen for Walmart and (remarkably), Google owner Alphabet as the new owners of 75 % of Flipkart’s shares. The deal is said to be worth 15 billion dollar.

Alibaba's growth exceeds expectations

07/05/2018

Chinese retail group Alibaba has published better-than-expected quarterly results: turnover went through the roof, but its profit is under pressure because of increased investments.