M&S sees 12 % increase in online sales

M&S sees 12 % increase in online sales

Marks & Spencer managed to increase its fourth quarter turnover (from January to March) in pretty much every field, with online sales as the biggest growth sector.

Slight drop in home market

Marks & Spencer's total turnover grew 1.9 % in its fourth quarter, with clothing going up 1.3 % (like-for-like turnover growth was a mere 0.6 %). Food grew 2.5 %, but on a like-for-like basis, it was merely 0.1 %, partly because Easter was not part of the fourth quarter this year.

 

M&S.com's sales grew 12.5 % with online sales as the biggest growth sector. Marks & Spencer will try to keep the momentum going with a new marketing campaign in May, focused on promoting the website. 

 

Its home market, the United Kingdom, managed a 1.5 % turnover growth, even though the like-for-like comparison shows a 0.2 % drop. International turnover grew 4.7 %, but for the full numbers, we will have to wait until 20 May, because that will be the day of the full 2013-2014 results.

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