Luxury group LVMH (Louis Vuitton Moët Hennessy) has opened the very first store of its wine and liquor branch at the Charles de Gaulle airport in Paris.
First own store for the brand
The boutique was designed by Jean-Michel Wilmotte and is luxurious, open, cosy and modern in its execution. Travellers will be able to visit "Les Caves Particulières" by Moët Hennessy at the Charles de Gaulle airport.
This new store will try to seduce as many people as possible by offering a wide range of products, costing between 34.5 euro and more than 23,000 euro. The 50 sqm store is special as it is the brand's very first store. It can be considered a pilot store to see how successful it might be, before the group decides to open a plethora of new stores elsewhere.
More than 62 million people use the Charles de Gaulle airport on a yearly basis, which means that the new Moët Hennessy store will not lack an audience.