MediaSpecs search engine expands to France

MediaSpecs search engine expands to France

Online search engine MediaSpecs has expanded into the French market. The Belgian tool will now offer French media and communication specialists information about the entire media and advertising landscape in a few clicks of the mouse.

Information about 3,000 French media

MediaSpecs.fr is already available, but the database is continuously being expanded. Nevertheless, it already contains actual information on more than 3,000 French media, on national, regional and local levels.

 

The database entails magazines, specialized literature, dailies, regional press, out-of-home, bill-boarding, digital media (sites and mobile applications), radio and television. A group of editors will continuously keep the database up-to-date, while expanding its reach.

 

Find their way through a complex media landscape

“Our subscribers use the MediaSpecs database to find their way through an increasingly complex media landscape. When drawing up media plans or press lists, media specialists want a clear overview of all media and to see how they create their campaigns”, CEO Bart Kuypers said.

 

“The user can find information based on medium, sector, target group or theme to find their specific media sources. Plenty of Belgian specialists have shown their appreciation for the MediaSpecs platform and we hope to do the same for France with MediaSpecs.fr”, he feels.

 

MediaSpecs.fr is a MediaSpecs Belgium subsidiary. The Belgian company works for all media agencies, a large clientele of advertising and PR agencies and advertisers in Belgium. It has a licence agreement with Retriever to operate the media database application.

 

 

(Translated by Gary Peeters)

Questions or comments? Please feel free to contact the editors


Turnover for 100 largest web shops in Belgium grows 13.5 %

16/11/2017

Turnover for the top 100 web shops in Belgium grew 13.5 % from 3.7 to 4.2 billion euro. Digital sales for food items and household products have increased considerably.

Barbie rejects G.I. Joe & co (for now?)

16/11/2017

Toy giant Mattel has allegedly turned down competitor Hasbro’s bid, according to press agency Reuters’ anonymous sources close to the deal. It is still unclear what the repercussions would be.

Henkel increases full-year turnover forecast

15/11/2017

For the first time ever, Henkel will pass the fifteen billion euro turnover milestone for the first nine months of the year. The company will also increase its turnover and profit forecast on the back of these excellent performances.

Singles' Day alters the global retail calendar, even here

14/11/2017

Move aside Christmas turnover, Singles’ Day is the world’s largest shopping holiday – by far. Alibaba generated a 22 billion euro turnover in a single day and even Bol.com took advantage of the day. Are we heading to a new retail calendar?

Avoid long waiting lines at cash registers thanks to Google Maps?

13/11/2017

Google will add a new option to its Maps app on 23 November: users will then be able to assess how much time they will lose at the cash register.

This is how online retailers can beat Amazon Prime

13/11/2017

Market research firm SmarterHQ says Amazon’s bond with consumers is razor-thin and they would quickly abandon their subscription if the advantages proved to be too meagre. This should present opportunities to the competition.

Back to top