Lief! Lifestyle relaunches thanks to German group

Lief! Lifestyle relaunches thanks to German group

Dutch Lief! Lifestyle brand will relaunch as part of the German Kids Fashion Group, which in turn belongs to the Kanz Financial Holding, owner of the Marc O'Polo and Miss Sixty brands.

Founders remain involved

Founders John van den Herik and Yvonne Woudstra will remain involved, even after the acquisition. "We have created a licence model and we should be able to successfully continue that", Van den Herik told RetailNews. "Alongside a small team, we will be responsible for Lief!'s design and branding." Kids Fashion Group will then market the label on an international level.

 

Not all stores will transfer to the new owner. Its web shop and its Sliedrecht-based concept store will still be open, but it remains to be seen if that is also the case for the other stores. The brand will definitely have to trim down, which will have repercussions for the current store network.

 

Lief! Lifestyle went bankrupt in May, partly because of its international expansion - with planned stores in Beijing and Berlin - cost a lot of money. Thanks to the acquisition, it will be able to continue that expansion.

Questions or comments? Please feel free to contact the editors


Hudson’s Bay suffers delay in Dutch remodeling operation

21/08/2017

Canadian department store chain Hudson’s Bay is lagging behind with its store renovations in the Netherlands. It wants to open ten stores this year, but the former V&D store locations are running into several remodeling issues.

Facebook launches its Marketplace in Europe

16/08/2017

In October 2016, Facebook launched a marketplace for used items in several countries, including the United Kingdom and the United States. That marketplace is now also coming to Belgium, the Netherlands and fifteen other European countries.

AS Adventure acquires German McTrek

14/08/2017

Belgian outdoor chain AS Adventure has acquired its German competitor McTrek. The acquisition opens up the largest European outdoor market for the Belgians, thanks to McTrek’s 39 stores and web shop.

American department store chains continue to struggle

11/08/2017

Several American department store chains continue to underperform. Both Macy’s and Kohl’s experienced turnover slumps compared to the previous year, even though they both managed to beat analysts’ expectations.

Amazon wants to compete with Ticketmaster

11/08/2017

Amazon is in talks with American event location owners to see whether it could sell tickets for their events on its web shop.

Record turnover for Henkel

10/08/2017

German Henkel has had a record second quarter, when turnover reached nearly 5.1 billion euro. For the first time ever, its six-month turnover surpassed the 10 billion euro milestone, thanks to its acquisition of laundry detergent company Sun.

Back to top