Dutch store chain HEMA has opened its largest French store in a former movie theater in the French city of Tours, which is also the chain's 40th store in the country.
The HEMA store in Tours is an astonishing 650 sqm, located on the Rue Nationale 45, right in the heart of the city. It is also the very first French store that will sell HEMA's undergarment collection and its ladies' accessories collection.
It also has additional space to sell travel accessories and Hema's smaller gift collection, the so-called "happy makers".
The Tours store's layout is also according to Hema's international formula, which should make it easier to find products. Store areas are based on locations customers will recognize from home, like a study area, a living area, a bathroom, beauty area, a children's and baby area, kitchen and accessory space.
"With the opening in Tours and recently in Angers, we have completed our network of Hema stores in the French region of the Loire. Tours is a vibrant city with a major economy known for its trendy nature and its open mindedness. We are very happy with this store opening", Hema International Formula Manager Saskia Trouw said.