Largest French Hema opens its doors

Largest French Hema opens its doors

Dutch store chain HEMA has opened its largest French store in a former movie theater in the French city of Tours, which is also the chain's 40th store in the country. 

650 sqm

The HEMA store in Tours is an astonishing 650 sqm, located on the Rue Nationale 45, right in the heart of the city. It is also the very first French store that will sell HEMA's undergarment collection and its ladies' accessories collection.

 

It also has additional space to sell travel accessories and Hema's smaller gift collection, the so-called "happy makers".

 

The Tours store's layout is also according to Hema's international formula, which should make it easier to find products. Store areas are based on locations customers will recognize from home, like a study area, a living area, a bathroom, beauty area, a children's and baby area, kitchen and accessory space.

 

"With the opening in Tours and recently in Angers, we have completed our network of Hema stores in the French region of the Loire.  Tours is a vibrant city with a major economy known for its trendy nature and its open mindedness. We are very happy with this store opening", Hema International Formula Manager Saskia Trouw said.

Questions or comments? Please feel free to contact the editors


Facebook launches its Marketplace in Europe

16/08/2017

In October 2016, Facebook launched a marketplace for used items in several countries, including the United Kingdom and the United States. That marketplace is now also coming to Belgium, the Netherlands and fifteen other European countries.

AS Adventure acquires German McTrek

14/08/2017

Belgian outdoor chain AS Adventure has acquired its German competitor McTrek. The acquisition opens up the largest European outdoor market for the Belgians, thanks to McTrek’s 39 stores and web shop.

American department store chains continue to struggle

11/08/2017

Several American department store chains continue to underperform. Both Macy’s and Kohl’s experienced turnover slumps compared to the previous year, even though they both managed to beat analysts’ expectations.

Amazon wants to compete with Ticketmaster

11/08/2017

Amazon is in talks with American event location owners to see whether it could sell tickets for their events on its web shop.

Record turnover for Henkel

10/08/2017

German Henkel has had a record second quarter, when turnover reached nearly 5.1 billion euro. For the first time ever, its six-month turnover surpassed the 10 billion euro milestone, thanks to its acquisition of laundry detergent company Sun.

Lion Capital once again wants to sell Hema

08/08/2017

Lion Capital has approached business bank Credit Suisse to look into “strategic options” for Hema, which basically means it has to find an interested buyer for the Dutch store chain.

Back to top