Pabo will be opening Europe's largest erotica store in Belgian Roeselare on 12 October. The company has been active in the Belgian market for 20 years and is mostly known for its home catalogue. Right now it is planning a series of Belgian female-friendly stores.
Even though plenty of people will deny it, Pabo has been a Belgian household name for years. In most of its 20-year Belgian presence men created 80 % of its turnover, but a market shift in the last few years has increased the company's focus on female-friendly products.
"Currently women are responsible for 70 % of the turnover”, Pabo noted, which is why the company will change its product array, giving more visibility to products for women in online and offline stores. The shop in Roeselare will also have plenty of shelf space for female-friendly products. , following a female-specific catalogue.
Nine other Belgian Pabo stores will be altered in the near future to become more female-friendly. There is a particular reason Pabo focuses so much on Belgium, as the company states that “Belgium is one of Europe’s leading countries regarding erotica sales”.