How to create an effective Innovative Marketing Strategy

How to create an effective Innovative Marketing Strategy
Shutterstock

The core objective of any marketing strategy, whether it is Innovation Marketing or not, is to help you grow your business as well as increase your awareness; strengthening trust with existing clients is more than a nice by-product as well. 

Five crucial elements

How does it work? Developing the awareness of your brand, product or service - who you are, what you do and why you are exclusively qualified – should help you generate more leads which, and in turn will lead to more clients.


To have a successful innovative marketing strategy, it must be multi-faceted, realistic and implemented consistently over time. It requires time and patience. Depending on your resources, there are a wide arrays of ways in which you can achieve each of the above steps; only spend what you can afford to, and make sure that you and your staff have the required time to dedicate to marketing without negatively impacting your current business.


Your innovative marketing plan should inevitably include the following:

  • Specific details about the activities you wish to undertake;
  • Clearly identify your targeted audience;
  • Specify the manner in which you will measure success;
  • Be flexible, agile enough to be adjusted where required;
  • Stipulate who among your staff will be responsible for each activity.


More on: http://www.forbes.com/sites/advisor/2013/04/17/creating-a-successful-marketing-strategy/ 

 

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Turnover for 100 largest web shops in Belgium grows 13.5 %

16/11/2017

Turnover for the top 100 web shops in Belgium grew 13.5 % from 3.7 to 4.2 billion euro. Digital sales for food items and household products have increased considerably.

Barbie rejects G.I. Joe & co (for now?)

16/11/2017

Toy giant Mattel has allegedly turned down competitor Hasbro’s bid, according to press agency Reuters’ anonymous sources close to the deal. It is still unclear what the repercussions would be.

Henkel increases full-year turnover forecast

15/11/2017

For the first time ever, Henkel will pass the fifteen billion euro turnover milestone for the first nine months of the year. The company will also increase its turnover and profit forecast on the back of these excellent performances.

Singles' Day alters the global retail calendar, even here

14/11/2017

Move aside Christmas turnover, Singles’ Day is the world’s largest shopping holiday – by far. Alibaba generated a 22 billion euro turnover in a single day and even Bol.com took advantage of the day. Are we heading to a new retail calendar?

Avoid long waiting lines at cash registers thanks to Google Maps?

13/11/2017

Google will add a new option to its Maps app on 23 November: users will then be able to assess how much time they will lose at the cash register.

This is how online retailers can beat Amazon Prime

13/11/2017

Market research firm SmarterHQ says Amazon’s bond with consumers is razor-thin and they would quickly abandon their subscription if the advantages proved to be too meagre. This should present opportunities to the competition.

Back to top