HEMA opens second store in United Kingdom

HEMA opens second store in United Kingdom

HEMA has opened its second UK store in Kingston, near London. The first store had only opened earlier this month in the center of London, with a third store to open soon.

Logical store design

The new 2-floor Kingston store has also been created with a transparent and logical layout in order to get Brits used to the HEMA formula quickly. The entire store is sectioned into living moments, filled with products that are geared towards that particular moment.

 

"We have prepared our arrival into the British market for more than 18 months. We will open our Kingston store at the end of June and our Bromley store will open mid-July. If these pilots prove successful, we might very well start opening English HEMA stores at the same rate as we did in France", Inge van Baarsen, HEMA spokeswoman, said at the opening of the first British HEMA store.

 

Ronald van Zetten, CEO, had already stated that HEMA is still profitable, despite its onerous position in the Dutch market. "Nevertheless, our focus is still on Dutch activities in the upcoming years, as that is where we are struggling and it remains our home market", he told RetailNews.

Questions or comments? Please feel free to contact the editors


Facebook launches its Marketplace in Europe

16/08/2017

In October 2016, Facebook launched a marketplace for used items in several countries, including the United Kingdom and the United States. That marketplace is now also coming to Belgium, the Netherlands and fifteen other European countries.

AS Adventure acquires German McTrek

14/08/2017

Belgian outdoor chain AS Adventure has acquired its German competitor McTrek. The acquisition opens up the largest European outdoor market for the Belgians, thanks to McTrek’s 39 stores and web shop.

American department store chains continue to struggle

11/08/2017

Several American department store chains continue to underperform. Both Macy’s and Kohl’s experienced turnover slumps compared to the previous year, even though they both managed to beat analysts’ expectations.

Amazon wants to compete with Ticketmaster

11/08/2017

Amazon is in talks with American event location owners to see whether it could sell tickets for their events on its web shop.

Record turnover for Henkel

10/08/2017

German Henkel has had a record second quarter, when turnover reached nearly 5.1 billion euro. For the first time ever, its six-month turnover surpassed the 10 billion euro milestone, thanks to its acquisition of laundry detergent company Sun.

Lion Capital once again wants to sell Hema

08/08/2017

Lion Capital has approached business bank Credit Suisse to look into “strategic options” for Hema, which basically means it has to find an interested buyer for the Dutch store chain.

Back to top