For the first time since 1993, Belgian customers have paid less at the cash register, according to trade federation Comeos. The overall price drop was 0.75 %, with a 1.02 % drop for non-food.
Prices have, since then, always grown slightly below the index increases, but since March prices have been dropping for 6 straight months now, which hasn't happened since 1993. Consumers are looking for the lowest price and that has created huge competition.
Comeos has now sounded the alarm as it feels there is too much pressure on profit margins as the purchase price has not changed, while costs have risen. The sector has restructured a lot since the crisis of 2008, but since March, things have gone downhill.