Facebook knows what consumers buy

Facebook knows what consumers buy

Facebook wants to make it possible for its advertisers to target their audience. It is even trying to make a link between the profile of its users and their purchases, which would make it possible to have a diaper producer for example place an ad on the page of someone who recently bought some baby supplies.

Fidelity card linked to Facebook

The whole thing is based on the linking of databases. People who register for a fidelity card often give their e-mail address. The same has to be done to register for Facebook, which makes a connection between the two fairly easy.

 

Facebook is working with data specialists Acxiom, Datalogix and Epsilon for this. Datalogix worked with Facebook before to research to what extent an ad on a social network leads to the purchase of a product or a service.

 

Revolution in Facebook marketing?

The new plans of Facebook are an expansion of the current offer. Currently the social network gives the option to show ads only to people within a certain target audience. That can go from simple characteristics such as age or location, to more specific criteria, such as fans of a certain brand. Those will now be expanded with data of real purchases.

 

It is still to be seen if the new advertising possibility will be a success and if it does not clash with the current laws on privacy.

Questions or comments? Please feel free to contact the editors


American department store chains continue to struggle

11/08/2017

Several American department store chains continue to underperform. Both Macy’s and Kohl’s experienced turnover slumps compared to the previous year, even though they both managed to beat analysts’ expectations.

Record turnover for Henkel

10/08/2017

Henkel’s second quarter turnover reached a record number of nearly 5.1 billion euro, thanks to its laundry detergent company Sun’s acquisition. For the first time ever, its six-month turnover surpassed the 10 billion euro milestone.

Lion Capital once again wants to sell Hema

08/08/2017

Lion Capital has approached business bank Credit Suisse to look into “strategic options” for Hema, which basically means it has to find an interested buyer for the Dutch store chain.

British consumer spending continues to drop

07/08/2017

Consumer spending in the UK has dropped for the third straight month in July. It is the first time in four years that there was a three-month drop, with analysts pointing to the Brexit.

Over 100 startups at Shoptalk Europe

04/08/2017

(advertorial) Shoptalk Europe is the big, new event for retail and ecommerce innovation. It covers the transformational trends, technologies and business models reshaping how consumers discover, shop and buy in an age of digital disruption. 

Bic lowers full-year growth forecast

03/08/2017

French company Bic, known for its disposable lighters, ball-point pens and razor blades, has seen its sales stagnate over the past six months. The board has immediately lowered its full-year growth forecast.

Back to top