Facebook knows what consumers buy

Facebook knows what consumers buy

Facebook wants to make it possible for its advertisers to target their audience. It is even trying to make a link between the profile of its users and their purchases, which would make it possible to have a diaper producer for example place an ad on the page of someone who recently bought some baby supplies.

Fidelity card linked to Facebook

The whole thing is based on the linking of databases. People who register for a fidelity card often give their e-mail address. The same has to be done to register for Facebook, which makes a connection between the two fairly easy.

 

Facebook is working with data specialists Acxiom, Datalogix and Epsilon for this. Datalogix worked with Facebook before to research to what extent an ad on a social network leads to the purchase of a product or a service.

 

Revolution in Facebook marketing?

The new plans of Facebook are an expansion of the current offer. Currently the social network gives the option to show ads only to people within a certain target audience. That can go from simple characteristics such as age or location, to more specific criteria, such as fans of a certain brand. Those will now be expanded with data of real purchases.

 

It is still to be seen if the new advertising possibility will be a success and if it does not clash with the current laws on privacy.

Questions or comments? Please feel free to contact the editors


LensGroup acquires two German web shops

18/01/2018

Belgian LensGroup, which owns online lens seller LensOnline, has acquired two German web shops. It is its first foray in the German market, but its fifth European country.

Will your company win the bpost Omnichannel Award 2018?

18/01/2018

Which retailer will succeed Juttu in 2018 as the winner of the bpost Omnichannel Award? Candidates can now register, the award will be presented during the RetailDetail Omnichannel Congress on 1 March.

British supermarket chain Iceland gives plastic the boot

17/01/2018

British frozen food chain Iceland will be the first supermarket chain to cut all plastic packages from its private labels. By 2023, each of its 1,400 private label products will have more sustainable packaging, like cardboard and paper, alternatives to plastic.

Hema will open stores in Middle-East

15/01/2018

Hema will head outside of Europe for the first time ever: it will open three stores in Dubai later this year. In the next five years, the Dutch chain aims to open a sizeable number of Middle-Eastern stores.

Metro Group is happy with first quarter

15/01/2018

German Metro Group is happy with its first quarter results. Turnover, after exchange rate fluctuations, has only grown 0.2 %, but there was a 0.8 % like-for-like turnover increase.

Carrefour buys stake in Showroomprivé

12/01/2018

Carrefour has obtained a 17 % minority stake in flash sale seller Showroomprivé with the intent of increasing its digital and non-food reach. Former shareholder Conforama did suffer a loss.

Back to top