European car sales still suffering from crisis | RetailDetail

European car sales still suffering from crisis

European car sales still suffering from crisis

The sales of cars in the European Union continue to drop. As a consequence of the economic crisis only 6.2 million new cars were sold in the first six months of 2013. That is 6.6% less than in the same period of 2012.

Bad results on big markets

The drop in the number of cars sold is mainly due to disappointing sales on a number of big markets, such as France (-11.2%), Italy (-10.3%) and Germany (-8.1%), as is shown in the number of the European car federation Acea.

 

In the Netherlands the drop was a staggering 36%, but that was because of strong sales in the first half of the previous years. The consumers in the Netherlands had anticipated on the introduction of stricter CO² rules starting 1 July 2012. Partly because of that only 211,910 new cars were sold in the first six months of 2013.

 

Only in Cyprus, suffering strongly from the economic crisis, the drop was bigger in the first semester at 42.5%. In June alone the drop in the Netherlands was 54%.

 

Volkswagen controls quarter of the market

Devided by car manufacturer Volkswagen remains comfortly in the lead with a market share of 24.8%. The sales of the company did drop by 3.4% in the first six months of the year, but that was a smaller decline than the rest of the market. Within the group Seat performed very well: the brand saw its sales climb by 10%.

 

It went less well for PSA Group (Peugeot, Citroën). It had a drop in sales of over 13% in the first half of the year, mainly because of the struggling market in home country France. Their market share dropped to 11.3%. Both Peugeot and Citroën struggled.

 

The Renault group did slightly better. Their sales dropped only 4.5%, causing their market share to rise to 8.8%. The decline of the brand Renault was partly compensated by the profits of subsidiary Dacia. GM and Ford complete the top five of manufacturers.

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