Delhaize and Bancontact trial mobile payments | RetailDetail

Delhaize and Bancontact trial mobile payments

Delhaize and Bancontact trial mobile payments

Belgian supermarket chain Delhaize and Worldline, which deals with Bancontact in Belgium, have started yet another mobile payment trial.

475,000 "mobile" customers

Worldline and Delhaize have collaborated to introduce mobile payments at Delhaize: "The smartphone and tablet surge has completely changed the shopping experience over the past few years. Whether you pay with your smartphone or your card in the supermarket is the next step in that particular evolution", they say.

 

According to Wordline, more than 475,000 Belgians currently use mobile payments thanks to the Bancontact/Mister Cash app which was released earlier this year. These people can now also use the same app in one Delhaize store in Brussels.

 

The principle is still the same: when customers have finished their purchase and everything is scanned, they will get a unique QR code on the screen of the payment terminal. With the Bancontact app, the customer can scan the code, enter his code on his smartphone and confirm the payment.

 

Willy Walraeve, CEO at Worldline Belgium, believes this method will be easier for customers and will bring the retailer "a step closer to the so-called 'omni-commerce', which joins the physical and online world". If and when other Delhaize branches (like AD, Proxy Delhaize, Red Market or Tom&Co) will follow suit, is not clear.

 

Close race with Colruyt

Delhaize will have to hurry if they want a scoop, because supermarket chain Colruyt is also working on mobile payments using a competitor (the SEQR system). It also uses QR codes, but with a different app than Bancontact's.

 

Mobile payments have been possible on the group's web shops since September and the physical stores will follow suit "in the beginning of 2015". McDonald's and a number of Panos stores (and several pharmacies) already use SEQR's mobile payment methods.

 

Sixdots, a QR code-based "open" mobile payment platform, supported by the three largest telecom companies (Proximus, Mobistar, Base) and the country's biggest banks, launched earlier this month. Mobile payments are on the verge of their (long-awaited) breakthrough, even in Belgium.

Questions or comments? Please feel free to contact the editors


Walmart and Microsoft team up to beat Amazon

18/07/2018

Two major American companies join forces to try to beat the omnipresent threat of Amazon: Walmart (Amazon's biggest competitor in retail) and Microsoft (Amazon's main rival in cloud services) have signed a strategic partnership for the next five years.

Sales of PCs grows for the first time in six years

13/07/2018

For the first time in six years computer sales showed growth again: in the second quarter of 2018 they increased by 1.4%. According to research firms Gartner and IDC, the sales increase is mainly due to growth in business markets.

Retailhub Inspiration Tour: the customer journey becomes very different

09/07/2018

Thanks to Retailhub by RetailDetail, Antwerp has one more unique retail hot spot. Professionals can experience the future of retail in the Benelux' only retail inspiration platform, with 1250 sqm of innovative technology and huge trends.

Breakthrough in Karstadt-Kaufhof merger

05/07/2018

Canadian Hudson’s Bay and Austrian Sigma Holding have not reached a preliminary agreement about the merger of their respective department store chains Kaufhof and Karstadt: the Canadian company says it has only signed a letter of intent.

Alibaba CEO and Belgian PM discuss investment in Liège

04/07/2018

Alibaba founder Jack Ma has discussed a possible investment in Liège, Belgium with the country's prime minister Charles Michel. Afterwards no decisive statements were made by either party.

Toys "R" Us closes American stores amidst reboot hopes

02/07/2018

Final curtains for Toys "R" Us in the United States: all the stores have closed and 30,000 employees are laid off. Against all odds, some however still hope for a second life for the troubled chain.