Delhaize and Bancontact trial mobile payments | RetailDetail

Delhaize and Bancontact trial mobile payments

Delhaize and Bancontact trial mobile payments

Belgian supermarket chain Delhaize and Worldline, which deals with Bancontact in Belgium, have started yet another mobile payment trial.

475,000 "mobile" customers

Worldline and Delhaize have collaborated to introduce mobile payments at Delhaize: "The smartphone and tablet surge has completely changed the shopping experience over the past few years. Whether you pay with your smartphone or your card in the supermarket is the next step in that particular evolution", they say.

 

According to Wordline, more than 475,000 Belgians currently use mobile payments thanks to the Bancontact/Mister Cash app which was released earlier this year. These people can now also use the same app in one Delhaize store in Brussels.

 

The principle is still the same: when customers have finished their purchase and everything is scanned, they will get a unique QR code on the screen of the payment terminal. With the Bancontact app, the customer can scan the code, enter his code on his smartphone and confirm the payment.

 

Willy Walraeve, CEO at Worldline Belgium, believes this method will be easier for customers and will bring the retailer "a step closer to the so-called 'omni-commerce', which joins the physical and online world". If and when other Delhaize branches (like AD, Proxy Delhaize, Red Market or Tom&Co) will follow suit, is not clear.

 

Close race with Colruyt

Delhaize will have to hurry if they want a scoop, because supermarket chain Colruyt is also working on mobile payments using a competitor (the SEQR system). It also uses QR codes, but with a different app than Bancontact's.

 

Mobile payments have been possible on the group's web shops since September and the physical stores will follow suit "in the beginning of 2015". McDonald's and a number of Panos stores (and several pharmacies) already use SEQR's mobile payment methods.

 

Sixdots, a QR code-based "open" mobile payment platform, supported by the three largest telecom companies (Proximus, Mobistar, Base) and the country's biggest banks, launched earlier this month. Mobile payments are on the verge of their (long-awaited) breakthrough, even in Belgium.

Questions or comments? Please feel free to contact the editors


Belgian fund close to HEMA acquisition

09/05/2018

Belgian Core Equity holding is allegedly close to acquiring Dutch chain HEMA: a verbal agreement is apparently in place, all that is required are the signatures.

Walmart, not Amazon, will acquire Indian market leader Flipkart

07/05/2018

Despite Amazon’s attractive offer, Indian online retailer Flipkart has chosen for Walmart and (remarkably), Google owner Alphabet as the new owners of 75 % of Flipkart’s shares. The deal is said to be worth 15 billion dollar.

Alibaba's growth exceeds expectations

07/05/2018

Chinese retail group Alibaba has published better-than-expected quarterly results: turnover went through the roof, but its profit is under pressure because of increased investments.

Shareholders ‘not amused’ by Unilever CEO's wage increase

03/05/2018

One in three British Unilever shareholders voted against the company’s proposed remuneration plan. Investors in the Dutch part of the (currently) British-Dutch company will vote on the plan as well.

Macy's acquires New York-based concept store Story

02/05/2018

American department store chain Macy’s will acquire New York-based concept store Story. Founder Rachel Schechtman will become Macy’s’ “brand experience officer”.

RetailDetail Congress ‘The Future of Shopping’ had substance and style

27/04/2018

With six CEOs of major Belgian retailers, the 2018 edition of the RetailDetail Congress had an impressive line-up on stage the 26th of April.