Delhaize and Bancontact trial mobile payments

Delhaize and Bancontact trial mobile payments

Belgian supermarket chain Delhaize and Worldline, which deals with Bancontact in Belgium, have started yet another mobile payment trial.

475,000 "mobile" customers

Worldline and Delhaize have collaborated to introduce mobile payments at Delhaize: "The smartphone and tablet surge has completely changed the shopping experience over the past few years. Whether you pay with your smartphone or your card in the supermarket is the next step in that particular evolution", they say.

 

According to Wordline, more than 475,000 Belgians currently use mobile payments thanks to the Bancontact/Mister Cash app which was released earlier this year. These people can now also use the same app in one Delhaize store in Brussels.

 

The principle is still the same: when customers have finished their purchase and everything is scanned, they will get a unique QR code on the screen of the payment terminal. With the Bancontact app, the customer can scan the code, enter his code on his smartphone and confirm the payment.

 

Willy Walraeve, CEO at Worldline Belgium, believes this method will be easier for customers and will bring the retailer "a step closer to the so-called 'omni-commerce', which joins the physical and online world". If and when other Delhaize branches (like AD, Proxy Delhaize, Red Market or Tom&Co) will follow suit, is not clear.

 

Close race with Colruyt

Delhaize will have to hurry if they want a scoop, because supermarket chain Colruyt is also working on mobile payments using a competitor (the SEQR system). It also uses QR codes, but with a different app than Bancontact's.

 

Mobile payments have been possible on the group's web shops since September and the physical stores will follow suit "in the beginning of 2015". McDonald's and a number of Panos stores (and several pharmacies) already use SEQR's mobile payment methods.

 

Sixdots, a QR code-based "open" mobile payment platform, supported by the three largest telecom companies (Proximus, Mobistar, Base) and the country's biggest banks, launched earlier this month. Mobile payments are on the verge of their (long-awaited) breakthrough, even in Belgium.

Questions or comments? Please feel free to contact the editors


EuroCommerce: protectionism, Europe’s greatest challenge

15/09/2017

(Content provided by EuroCommerce) According to EuroCommerce Director-General Christian Verschueren, the sector faces many challenges due to a rising tide of protectionism worldwide and within Europe.

Last ten days for cheaper tickets Shoptalk Europe

14/09/2017

(advertorial) Shoptalk Europe (8-11 October in Copenhagen) is the new event for retail and ecommerce innovation. It covers transformational trends, technologies and business models reshaping how consumers discover and shop in an age of digital disruption.

"EU has to define eCommerce's boundaries better"

13/09/2017

Dutch European Parliament member Marietje Schaak feels the European Commission should create a better framework for digital trade in and with European member states. Otherwise, major internet companies will decide the standards themselves, she fears.

Europe wants legal framework for franchisees

13/09/2017

The European Parliament has accepted the “The functioning of franchising in the retail sector” study, which lists several solutions to strengthen a franchisee’s position.

Google appeals European fine after all

12/09/2017

Despite earlier indications that Google would just alter its Google Shopping approach to comply with European legislation, it has now decided to appeal the monster fine.

Experience the future of retail at Paris Retail Week

12/09/2017

(Advertorial) If you want to spot the latest retail trends, go to visit the Paris Retail Week, from 19 until 21 September. It is a trade show, network event and knowledge center with more than 200 freely accessible conferences, keynotes, info sessions and workshops.

Back to top