Crisis persists: Americans spend less during Thanksgiving

Crisis persists: Americans spend less during Thanksgiving

Americans have ‘only’ spent 57.4 billion dollars (42 billion euro) during the extended Thanksgiving holiday, 2.7 % less than in 2012. It is the first time since 2009 that the numbers dropped.

Shoppers spend less

Between Thursday morning and Sunday evening, more people hit the streets than in 2012. In total, 141 million Americans went looking for sales, 1.2 % more than last year. Especially the age bracket 18-34 went bargain hunting and three quarters ponied up some cash.

 

The average amount spent was lower than last year though, with 407.02 dollars (300 euro), compared to 423.55 dollars (313 euro) last year. The National Retail Federation believes the difficult economic situation and a late Thanksgiving are to blame for lower spending: both meant retailers handed out discounts from mid-November onwards, leading to more people purchasing items then instead of during the Thanksgiving period.

 

E-commerce breaking record

Internet transactions were on the rise. Adobe Systems states 1.06 billion dollars (780 million euro) worth of items were purchased on Thanksgiving, an 18 % increase. Black Friday performed even better, raking in 1.93 billion dollars (1.43 billion euro), a 39 % increase. Market research company comScore scored both days a bit lower, with 766 million dollars (565.9 million euro) for Thanksgiving and 1.2 billion dollars (890 million euro) for Black Friday.

 

The NRF calculates that some 59 million people purchased something online the past weekend. The average spend was 177.67 dollars (131 euro) per person, a 43.7 % of their total budget for the period. Last year, people only spent 40.7 % of their total shopping budget online.

 

Thanksgiving is one of the most important American sales periods of the year. It marks the start of the holiday sales and for the entire period, NRF is expecting a 602.1 billion dollar turnover (445 billion euro). That would be a 3.9 % increase compared to 2012. The average consumer will nevertheless spend 2 % less, 737.95 dollars (545 euro).

 

 

 

(Translated by Gary Peeters)

Questions or comments? Please feel free to contact the editors


Beate Uhse files for insolvency

15/12/2017

German erotic company Beate Uhse filed for insolvency. It struggled to keep its turnover under control in a digital world. Its stores will remain open for the time being. 

Colruyt Group: turnover grows, profit drops

12/12/2017

Colruyt Group’s six-month results clearly show that the increased competition in the Belgian food retail industry is weighing the company down. It is still highly competitive, but its margins are dwindling.

EU needs to lead in fight against protectionism

08/12/2017

(Content provided by EuroCommerce) On the occasion of the European Trade Policy Day today, EuroCommerce urges the European Union to fight against the growing protectionist tendencies everywhere.

Hema returns to profitability

07/12/2017

Hema has become profitable again: after improved net losses in the past quarters, the Dutch chain has managed to become profitable again in the third quarter.

Huge third quarter loss for Hudson’s Bay

07/12/2017

Canadian Hudson’s Bay suffered a huge loss in its third quarter of 2017. Its turnover also slumped compared to the year before.

Hema opens first Belgian flagship stores based on international formula

06/12/2017

Dutch Hema has opened its first Belgian flagship store in Brussels, based on its international store formula. It will open a similar store in Antwerp by the end of the week.

Back to top