"Contactless payments can help retailers attract more customers" | RetailDetail

"Contactless payments can help retailers attract more customers"

"Contactless payments can help retailers attract more customers"
Shutterstock

(content provided by EuroCommerce) - In a move to promote the adoption of contactless payments among retailers, EuroCommerce has published a guide on how they can get the most out of this technology.

Contactless payments – a real benefit for customers and retailers

Retailers have been at the forefront of introducing innovation and new technology to meet the ever-changing demands and needs of their customers. Contactless technology is another step in making shopping easier and quicker for customers, and allows retailers to serve them more quickly and easily. To take advantage of the potential benefits that contactless technology can bring, retailers need to equip themselves and their staff to use the equipment properly and help customers with any issues which might arise.

 

Contactless cards – and increasingly apps on mobile devices - present a viable and convenient alternative to cash. They allow payment for small transactions to be completed much more quickly, reducing queuing and waiting times for customers and, as a number of studies have shown, can lead to increased customer footfall.

 

Christian Verschueren, Director-General of EuroCommerce said: “In a world where people are under greater time pressure than ever, if customers see long queues in a shop, they may either not go in, or give up waiting. Contactless technology can be introduced relatively easily alongside existing payment systems. A number of merchants that have adopted technology to handle contactless cards have reported a time saving in payments and a significant upturn in footfall.”

 

To download the EuroCommerce guide for retailers ‘Accepting Contactless Payment’, click here. This guide was developed with EuroCommerce members based on a similar guide by the UK Cards Association. EuroCommerce is grateful to them and for the input received from the Euro Retail Payments Board (of the European Central Bank), the European Payments Council (EPC) and the European Consumer Organisation (BEUC).

Questions or comments? Please feel free to contact the editors


Gerelateerde items

Walmart and Microsoft team up to beat Amazon

18/07/2018

Two major American companies join forces to try to beat the omnipresent threat of Amazon: Walmart (Amazon's biggest competitor in retail) and Microsoft (Amazon's main rival in cloud services) have signed a strategic partnership for the next five years.

Sales of PCs grows for the first time in six years

13/07/2018

For the first time in six years computer sales showed growth again: in the second quarter of 2018 they increased by 1.4%. According to research firms Gartner and IDC, the sales increase is mainly due to growth in business markets.

Retailhub Inspiration Tour: the customer journey becomes very different

09/07/2018

Thanks to Retailhub by RetailDetail, Antwerp has one more unique retail hot spot. Professionals can experience the future of retail in the Benelux' only retail inspiration platform, with 1250 sqm of innovative technology and huge trends.

Breakthrough in Karstadt-Kaufhof merger

05/07/2018

Canadian Hudson’s Bay and Austrian Sigma Holding have not reached a preliminary agreement about the merger of their respective department store chains Kaufhof and Karstadt: the Canadian company says it has only signed a letter of intent.

Alibaba CEO and Belgian PM discuss investment in Liège

04/07/2018

Alibaba founder Jack Ma has discussed a possible investment in Liège, Belgium with the country's prime minister Charles Michel. Afterwards no decisive statements were made by either party.

Toys "R" Us closes American stores amidst reboot hopes

02/07/2018

Final curtains for Toys "R" Us in the United States: all the stores have closed and 30,000 employees are laid off. Against all odds, some however still hope for a second life for the troubled chain.