Black Friday attracts nearly 15 million French consumers

Black Friday attracts nearly 15 million French consumers

According to a LSA/Toluna survey, 29.4 % of all French citizens were swayed by the discounts on offer during Black Friday. That means that 14.98 million French consumers bought at least one thing.

55.7 % made online purchase

Over the past weekend (Friday until Sunday), nearly 30 % of French consumers have bought something during the discount period called Black Friday. Originally an American tradition, this new discount period has found its way to European shores.

 

Most purchases were made online, with 55.7 % buying something on the internet. Most popular were fashion purchases, followed by high tech and toys.

 

"Black Friday 2014 is a success"

"More than 6 out of 10 French people remember seeing offers in stores or online, as plenty of brands promoted their own discounts during Black Friday 2014", Philippe Guilbert, Toluna CEO, said.

 

"Because of the drop in temperature, discounts in winter clothing were very popular. Toys were also popular, as were high tech products like smartphones and tablets. Discounts during the French Black Friday were not as huge as their American or English counterpart, but similar to what you would find during a typical French seasonal sales period. On the whole, this Black Friday 2014 was a success for every participating brand", Guilbert concluded.

Questions or comments? Please feel free to contact the editors


Facebook launches its Marketplace in Europe

16/08/2017

In October 2016, Facebook launched a marketplace for used items in several countries, including the United Kingdom and the United States. That marketplace is now also coming to Belgium, the Netherlands and fifteen other European countries.

AS Adventure acquires German McTrek

14/08/2017

Belgian outdoor chain AS Adventure has acquired its German competitor McTrek. The acquisition opens up the largest European outdoor market for the Belgians, thanks to McTrek’s 39 stores and web shop.

American department store chains continue to struggle

11/08/2017

Several American department store chains continue to underperform. Both Macy’s and Kohl’s experienced turnover slumps compared to the previous year, even though they both managed to beat analysts’ expectations.

Amazon wants to compete with Ticketmaster

11/08/2017

Amazon is in talks with American event location owners to see whether it could sell tickets for their events on its web shop.

Record turnover for Henkel

10/08/2017

German Henkel has had a record second quarter, when turnover reached nearly 5.1 billion euro. For the first time ever, its six-month turnover surpassed the 10 billion euro milestone, thanks to its acquisition of laundry detergent company Sun.

Lion Capital once again wants to sell Hema

08/08/2017

Lion Capital has approached business bank Credit Suisse to look into “strategic options” for Hema, which basically means it has to find an interested buyer for the Dutch store chain.

Back to top