Belgian start-up Wasbar eyes 1,000 locations across Europe

Belgian start-up Wasbar eyes 1,000 locations across Europe

Wasbar, a Belgian formula that joins a laundromat and a bar, has been acquired by Top Brands. The new owner wants to conquer Europe with its new purchase, growing from 3 to 1,000 locations in the next few years.

Expand to 1,000 locations

First Top Brands intends to improve Wasbar's formula, especially its food offer, and then expand it on a national and international level. It wants to add snacks that customers can take home, but there is no collaboration with Pizza Hut planned, even though Top Brands also runs Pizza Hut's Belgian restaurants.

 

First off, Top Brands wants to expand Wasbar's Belgian operations to some 30 - 40 locations, but its international plans are far more impressive: it wants to head to France next year, with a planned 150 - 200 stores. The goal is to open about 1,000 stores in the Benelux, France, Germany and Southern Europe.

 

The first Wasbar opened in 2012 in Ghent, opened by Dries Henau and Yuri Vandenbogaerde, with expansions to Antwerp and Courtrai following soon. Currently, it manages a 900,000 euro turnover in those three shops, but it is still onerous because of many on-going investments. Both founders will have a stake in the company and will remain involved in its development. They will also take care of the company's public relations and that of Paul's, Top Brands' bakery formula.

Questions or comments? Please feel free to contact the editors


Facebook launches its Marketplace in Europe

16/08/2017

In October 2016, Facebook launched a marketplace for used items in several countries, including the United Kingdom and the United States. That marketplace is now also coming to Belgium, the Netherlands and fifteen other European countries.

AS Adventure acquires German McTrek

14/08/2017

Belgian outdoor chain AS Adventure has acquired its German competitor McTrek. The acquisition opens up the largest European outdoor market for the Belgians, thanks to McTrek’s 39 stores and web shop.

American department store chains continue to struggle

11/08/2017

Several American department store chains continue to underperform. Both Macy’s and Kohl’s experienced turnover slumps compared to the previous year, even though they both managed to beat analysts’ expectations.

Amazon wants to compete with Ticketmaster

11/08/2017

Amazon is in talks with American event location owners to see whether it could sell tickets for their events on its web shop.

Record turnover for Henkel

10/08/2017

German Henkel has had a record second quarter, when turnover reached nearly 5.1 billion euro. For the first time ever, its six-month turnover surpassed the 10 billion euro milestone, thanks to its acquisition of laundry detergent company Sun.

Lion Capital once again wants to sell Hema

08/08/2017

Lion Capital has approached business bank Credit Suisse to look into “strategic options” for Hema, which basically means it has to find an interested buyer for the Dutch store chain.

Back to top