On 15 September, New York will welcome a 6-floor store with nothing but Belgian-made items, right in the heart of Manhattan. Sylvie Bouffa came up with the idea to promote her home country.
House of Houses
The 2,500 sqm store will be called House of Houses - Interior Experiences and employ 70 people, 10 of those from Belgium. Consumers will be able to browse through Cuberdons 'Leopold', designer Fabienne Delvigne, perfurme chain L'Antichambre, Delvaux, chocolate maker Marcolini and crystal manufacturer Val Saint-Lambert, among others.
The top floor of the store will house a Belgian restaurant, led by head chef Kenny Bernaerts from Mechelen. He also has a restaurant in Brussels, called Studio Bern.