For the first time since 2008, German erotics company Beate Uhse has managed to get EBIT profit through a series of cost-cutting measures and an increased online investment.
"Ready for expansion"
Beate Uhse's EBIT was 1.3 million euro, while it still had to take a 0.4 million euro loss last year. Still, the company had to accept a slight turnover decrease, from 144.3 million euro to 142 million euro.
"We are satisfied with 2013. We are once again ready for expansion in all of our sales channels. The successes of the measures implemented can be seen clearly in the economic development of the company during the past financial year", CEO Serge van der Hooft said.
Largest growth market were the online sales, taking up 84 % of all orders the mail order company handles at this point. Store sales remained relatively level, despite 5 new stores. For 2014, Beate Uhse has planned another 10 store openings.
It hopes to realize a 145 to 150 million euro turnover this year, through continued investments in sales to women, currently 80 % of its clients. To increase that share, it will start an ad campaign on Germany television in March and April, specifically geared towards women.