Apple (still) is the most innovative brand | RetailDetail

Apple (still) is the most innovative brand

Apple (still) is the most innovative brand

According to Boston Consulting Group's yearly ranking, Apple is the world's most innovative company, closely followed by Google and Samsung.

Amazon (6th) most innovative retailer

Last year, Apple was number one as well, while Google and Samsung have now switched places with the American company moving up a spot. Microsoft and IBM complete the top 5 and number 6 is the most innovative retailer in the world: American e-commerce giant Amazon.

 

Fashion companies Nike and Fast Retailing have also made the list, at 24 and 41 respectively. Nike has jumped up quite a bit, up 13 places, but Fast Retailing, Uniqlo's parent company, has lost 8 places compared to last year. Spanish Inditex, Zara and Pull & Bear's parent company, did not make the list. It was number 48 in 2012, but has dropped out of the list.

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