2theloo buys French competitor PointWC | RetailDetail

2theloo buys French competitor PointWC

2theloo buys French competitor PointWC

Dutch toilet company 2theloo has bought its French competitor PointWC, which suddenly turns 2theloo into one of France's leading toilet companies. In total, 2theloo aims to have 2,000 locations by 2017.

Prime locations in Paris

"This purchase contributes to our mission to get 400 new European toilet stores in 2015. We are proud to get to a leading position in France and Europe, alongside PointWC, with our "better than home" toilet and service formula", CEO Almar Holtz told Levensmiddelenkrant.

 

PointWC already has several stores in prime locations in Paris, like the Champs Elysees, Carrousel du Louvre and subway station Cluny la Sorbonne.

 

Investment firm Avedon Capital Partners gave 2theloo a capital injection over the summer and it has used those funds to break through internationally, as its PointWC purchase demonstrates. Prior to the acquisition, 2theloo had some 100 stores in 8 countries. It has also recently announced a worldwide collaboration with Shell.

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