2theloo buys French competitor PointWC

2theloo buys French competitor PointWC

Dutch toilet company 2theloo has bought its French competitor PointWC, which suddenly turns 2theloo into one of France's leading toilet companies. In total, 2theloo aims to have 2,000 locations by 2017.

Prime locations in Paris

"This purchase contributes to our mission to get 400 new European toilet stores in 2015. We are proud to get to a leading position in France and Europe, alongside PointWC, with our "better than home" toilet and service formula", CEO Almar Holtz told Levensmiddelenkrant.

 

PointWC already has several stores in prime locations in Paris, like the Champs Elysees, Carrousel du Louvre and subway station Cluny la Sorbonne.

 

Investment firm Avedon Capital Partners gave 2theloo a capital injection over the summer and it has used those funds to break through internationally, as its PointWC purchase demonstrates. Prior to the acquisition, 2theloo had some 100 stores in 8 countries. It has also recently announced a worldwide collaboration with Shell.

Questions or comments? Please feel free to contact the editors


Alibaba subsidiary on its way to Belgium

23/01/2018

Chinese Alibaba is looking whether it will open an Ant Financial store in Brussels, but it has not taken a final decision just yet. Its subsidiary is focused on financial products, like Alipay.

Retail & wholesale support EU Plastics Strategy

19/01/2018

(Content provided by EuroCommerce) The retail and wholesale sector sees the publication of the EU Plastics Strategy as a welcome step towards a more circular economy, which it hopes will transform the way plastics are produced, used and discarded.

LensGroup acquires two German web shops

18/01/2018

Belgian LensGroup, which owns lens web shop LensOnline, has acquired two German competitors.The entry on the German market means the company is now active in five European countries.

Will your company win the bpost Omnichannel Award 2018?

18/01/2018

Which retailer will succeed Juttu in 2018 as the winner of the bpost Omnichannel Award? Candidates can now register, the award will be presented during the RetailDetail Omnichannel Congress on 1 March.

British supermarket chain Iceland gives plastic the boot

17/01/2018

British frozen food chain Iceland will be the first supermarket chain to cut all plastic packages from its private labels. By 2023, each of its 1,400 private label products will have more sustainable packaging, like cardboard and paper, alternatives to plastic.

Hema will open stores in Middle-East

15/01/2018

Hema will head outside of Europe for the first time ever: it will open three stores in Dubai later this year. In the next five years, the Dutch chain aims to open a sizeable number of Middle-Eastern stores.

Back to top