2theloo aims for 2,500 “toilet shops” together with new investor

2theloo aims for 2,500 “toilet shops” together with new investor

Investment company Avedon Capital Partners has invested in the chain of toilet stores 2theloo. With the new funds the Dutch chain wants to achieve an international breakthrough.

From 100 to 2,500 in 3 to 5 years

Founders Eric Treurniet and Almar Holtz – who will remain the main shareholders of the company – want to instigate an international growth spurt, together with the new major shareholder.  2theloo opened its first toilet shop in 2011 in Amsterdam and currently has over a hundred locations in shopping streets, shopping centres and in train or gas stations. The group is currently active in eight countries: the Netherlands, Spain, Poland, Israel, Hungary, Austria, Germany and Belgium.

 

With the support of the investment company Avedon Capital Partners, 2theloo wants to grow towards 2,500 locations within three to five years. This year the chain is opening up new stores in Malaysia, South Africa and North America.

 

More private label

2theloo will also be expanding its range of “toilet related products” under their private label. These include toilet paper, hygiene and beauty products, but also gifts and other gadgets. 2theloo also wants to start selling those products at other shops. The gas stations of Shell are a possibility. 2theloo already cooperates with them in the Netherlands, Poland, Hungary, Austria and Belgium.

 

The group does not make it a secret they have the ambition to become the “worldwide market leader in the toilet experience” and to dethrone German rival Sanifair.

Questions or comments? Please feel free to contact the editors


Beate Uhse files for insolvency

15/12/2017

German erotic company Beate Uhse filed for insolvency. It struggled to keep its turnover under control in a digital world. Its stores will remain open for the time being. 

Colruyt Group: turnover grows, profit drops

12/12/2017

Colruyt Group’s six-month results clearly show that the increased competition in the Belgian food retail industry is weighing the company down. It is still highly competitive, but its margins are dwindling.

EU needs to lead in fight against protectionism

08/12/2017

(Content provided by EuroCommerce) On the occasion of the European Trade Policy Day today, EuroCommerce urges the European Union to fight against the growing protectionist tendencies everywhere.

Hema returns to profitability

07/12/2017

Hema has become profitable again: after improved net losses in the past quarters, the Dutch chain has managed to become profitable again in the third quarter.

Huge third quarter loss for Hudson’s Bay

07/12/2017

Canadian Hudson’s Bay suffered a huge loss in its third quarter of 2017. Its turnover also slumped compared to the year before.

Hema opens first Belgian flagship stores based on international formula

06/12/2017

Dutch Hema has opened its first Belgian flagship store in Brussels, based on its international store formula. It will open a similar store in Antwerp by the end of the week.

Back to top