Adidas high-jumps to double digit growth | RetailDetail

Adidas high-jumps to double digit growth

Adidas, the second sports article producer in the world, has announced double digit growth figures today. A remarkable achievement, as Adidas already reached a top score last year, thanks to the World Cup football. 

China leads the way

Sales in China went up 41%, and the Indian and North American market performed strongly as well. In total, turnover rose 13% to 6.3 billion euro for the first semester. Profit figures were only released for the second quarter; they peaked at 140 million euro (+11%).

 

Adidas's own retail activities earned 1.2 billion euro in the first semester, almost a quarter of the total turnover. While still being smaller, this section of the Adidas company grew faster than the total: Adidas expects a growth of 15% over 2011.

Reebok joins the success

Another strong division was Reebok, where a new positioning and the introduction of more lifestyle elements in the collection boosted sales. With this announcement, Adidas and Reebok join market leader Nike and Puma in raising their forecasts.

 

Adidas, the second sports article producer in the world, has announced double digit growth figures today. A remarkable achievement, as Adidas already reached a top score last year, thanks to the World Cup football. 

China leads the way

Sales in China went up 41%, and the Indian and North American market performed strongly as well. In total, turnover rose 13% to 6.3 billion euro for the first semester. Profit figures were only released for the second quarter; they peaked at 140 million euro (+11%).

 

Adidas's own retail activities earned 1.2 billion euro in the first semester, almost a quarter of the total turnover. While still being smaller, this section of the Adidas company grew faster than the total: Adidas expects a growth of 15% over 2011.

Reebok joins the success

Another strong division was Reebok, where a new positioning and the introduction of more lifestyle elements in the collection boosted sales. With this announcement, Adidas and Reebok join market leader Nike and Puma in raising their forecasts.

 

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