Acer to dump 3 million products on European market | RetailDetail

Acer to dump 3 million products on European market

Computer producer Acer wants to dump 3 million products on the European market, according to British news website The Register. While it has not yet been revealed which items would go on dump-sale, negotiations with several main chains would be in an advanced stadium.


 A representative of Dixons Retail (having 1200 stores in 28 countries) confirmed the negotiations and expressed his “eagerness for more details”. A part of the products was discovered in storages of supermarkets, others were left unsold in crisis-struck Spain.

Fuelled by internal struggle

The operation might be the result of an internal struggle within Acer, opposing the people that wanted to focus on beating Dell and HP on the pc market - and those who wanted to focus on the more lucrative smartphone market. After the dismissal of CEO Gianfranco Lanci, fierce advocate of the pc-strategy, it looks like chairman JT Wang is trying to get rid of Lanci's heritage by selling his unsold stocks as quickly as possible. 

Computer producer Acer wants to dump 3 million products on the European market, according to British news website The Register. While it has not yet been revealed which items would go on dump-sale, negotiations with several main chains would be in an advanced stadium.


 A representative of Dixons Retail (having 1200 stores in 28 countries) confirmed the negotiations and expressed his “eagerness for more details”. A part of the products was discovered in storages of supermarkets, others were left unsold in crisis-struck Spain.

Fuelled by internal struggle

The operation might be the result of an internal struggle within Acer, opposing the people that wanted to focus on beating Dell and HP on the pc market - and those who wanted to focus on the more lucrative smartphone market. After the dismissal of CEO Gianfranco Lanci, fierce advocate of the pc-strategy, it looks like chairman JT Wang is trying to get rid of Lanci's heritage by selling his unsold stocks as quickly as possible. 

Questions or comments? Please feel free to contact the editors


Ceconomy sells its Russian division

21/06/2018

Ceconomy, MediaMarkt's parent company, has sold its onerous Russian division to local electronics chain M.video. The German electronics giant does not quit Russia altogether however, as it continues as shareholder of M.video.

LVMH's Bernard Arnault invests in refurbished phones

14/06/2018

BackMarket, a French start-up that wants to be a marketplace for refurbished smart phones, tablets and laptops, has secured a 41 million euro investment. The most famous new investor is Bernard Arnault, CEO of luxury group LVMH.

Coolblue closes hundreds of web shops

11/06/2018

Dutch e-commerce group Coolblue has terminated hundreds of its web shops, instead preferring one central web shop at coolblue.be/nl. This may be the precursor to an international expansion, the company says.

Xiaomi's European conquest goes through Paris

23/05/2018

Chinese smartphone manufacturer Xiaomi just opened a physical store in Paris, part of its ambitious European expansion plan. The brand is also dreaming of an American launch.

Fnac Darty and MediaMarkt Saturn enter purchase alliance

16/05/2018

French electronics retailer Fnac Darty has set up a purchase alliance with competitor MediaMarkt Saturn. Both companies will buy together when it comes to the European retail market.

Amazon looking to outbid Walmart in Flipkart deal

03/05/2018

The battle for dominance on the Indian e-commerce market seems to be stepping up a notch: Amazon may be looking to buy a majority stake in Flipkart, trying to better Walmart which already started negociations with the Indian online retailer.