Acer to dump 3 million products on European market | RetailDetail

Acer to dump 3 million products on European market

Computer producer Acer wants to dump 3 million products on the European market, according to British news website The Register. While it has not yet been revealed which items would go on dump-sale, negotiations with several main chains would be in an advanced stadium.


 A representative of Dixons Retail (having 1200 stores in 28 countries) confirmed the negotiations and expressed his “eagerness for more details”. A part of the products was discovered in storages of supermarkets, others were left unsold in crisis-struck Spain.

Fuelled by internal struggle

The operation might be the result of an internal struggle within Acer, opposing the people that wanted to focus on beating Dell and HP on the pc market - and those who wanted to focus on the more lucrative smartphone market. After the dismissal of CEO Gianfranco Lanci, fierce advocate of the pc-strategy, it looks like chairman JT Wang is trying to get rid of Lanci's heritage by selling his unsold stocks as quickly as possible. 

Computer producer Acer wants to dump 3 million products on the European market, according to British news website The Register. While it has not yet been revealed which items would go on dump-sale, negotiations with several main chains would be in an advanced stadium.


 A representative of Dixons Retail (having 1200 stores in 28 countries) confirmed the negotiations and expressed his “eagerness for more details”. A part of the products was discovered in storages of supermarkets, others were left unsold in crisis-struck Spain.

Fuelled by internal struggle

The operation might be the result of an internal struggle within Acer, opposing the people that wanted to focus on beating Dell and HP on the pc market - and those who wanted to focus on the more lucrative smartphone market. After the dismissal of CEO Gianfranco Lanci, fierce advocate of the pc-strategy, it looks like chairman JT Wang is trying to get rid of Lanci's heritage by selling his unsold stocks as quickly as possible. 

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