20% growth for s.Oliver in 2010 "best result ever"

German lifestyle group s.Oliver has realised one if its biggest growths ever: by breaching the 1 billion euro barrier for its 2010 turnover, the group grew 19.8% last year. The group called the 1.07 billion euro turnover “one of its most successful achievements ever”.

 

Big grow in wholesale, huge growth in retail

Owing to a new shop concept and several new stores on key locations, the retail activities generated 443 million euro – up to 35% of the group's total. Notable successes were the new flagship stores in Oldenburg and Freiburg, the 'vintage' store in Stuttgart and the very first accessory shop in Frankfurt. In total, s.Oliver opened 30 own stores and 49 franchise stores last year.

The group's main activity remains wholesale, despite the huge growth of its own retail and the 'slower' growth of wholesale (still a very respectable 10.85%): the latter generated slightly over half of the yearly turnover (537.8 million euro). Franchising is far behind with only 85.4 million euro of yearly turnover.

 

Home sweet home, Belgium main foreign market

Home market Germany remains the biggest country for s.Oliver, but export rose to 27% of the group's sales. Belgium is the main foreign market – followed by the Netherlands, Austria and Poland. The group started a separate division for Hungary last year, as well as a joint venture for Slovenia and Croatia.

2011 will be another year of major expansion for s.Oliver, focussing on Eastern Europe and Asia. 36 new shops have already been opened this year, raising the total to 183 own and 312 franchise stores. The group employs 6470 people in over 30 countries.
 

German lifestyle group s.Oliver has realised one if its biggest growths ever: by breaching the 1 billion euro barrier for its 2010 turnover, the group grew 19.8% last year. The group called the 1.07 billion euro turnover “one of its most successful achievements ever”.

 

Big grow in wholesale, huge growth in retail

Owing to a new shop concept and several new stores on key locations, the retail activities generated 443 million euro – up to 35% of the group's total. Notable successes were the new flagship stores in Oldenburg and Freiburg, the 'vintage' store in Stuttgart and the very first accessory shop in Frankfurt. In total, s.Oliver opened 30 own stores and 49 franchise stores last year.

The group's main activity remains wholesale, despite the huge growth of its own retail and the 'slower' growth of wholesale (still a very respectable 10.85%): the latter generated slightly over half of the yearly turnover (537.8 million euro). Franchising is far behind with only 85.4 million euro of yearly turnover.

 

Home sweet home, Belgium main foreign market

Home market Germany remains the biggest country for s.Oliver, but export rose to 27% of the group's sales. Belgium is the main foreign market – followed by the Netherlands, Austria and Poland. The group started a separate division for Hungary last year, as well as a joint venture for Slovenia and Croatia.

2011 will be another year of major expansion for s.Oliver, focussing on Eastern Europe and Asia. 36 new shops have already been opened this year, raising the total to 183 own and 312 franchise stores. The group employs 6470 people in over 30 countries.
 

Questions or comments? Please feel free to contact the editors


Online FMCG sales continue to soar

22/11/2017

According to a new Kantar Worldpanel report, online grocery sales grew 30 %, in stark contrast with the overall 1.3 % increase. Online sales now contribute 4.6 % to the overall FMCG sales, but that will grow to 10 % (145 billion euro) by 2025.

Nestlé considers Hain Celestial acquisition

22/11/2017

Nestlé is allegedly interested in a Hain Celestial acquisition. The food company manufactures organic and vegetarian food and is currently valued at about 3.5 billion euro.

Scotland is first to enforce minimum alcohol price

21/11/2017

Scotland is the first in the world to finally enforce a minimum price for alcohol. The law as approved in 2012, but whisky distillers managed to block the legislation up until now.

Europe approves organic reform, Belgium abstains

21/11/2017

The European Commission approved new legislation to simplify organic agriculture in Europe. It will be enacted in July 2020. There was no agreement among Belgian politicians, which is why Belgium abstained.

Greenpeace creates critical parody of Coca-Cola's Christmas commercial

20/11/2017

Many people consider Coca-Cola’s Christmas ad to signal the start of the holiday season. However, this time around, Greenpeace created a parody to highlight the pollution at the hands of the soda manufacturer.

Alibaba invests 2.5 billion euro in Auchan subsidiary

20/11/2017

Chinese eCommerce giant Alibaba acquired a 36 % stake in supermarket firm Sun Art Retail Group, China’s second largest supermarket chain with 450 supermarkets. French retailer Auchan is the group’s largest shareholder.

Back to top